The Saudi Tourism Authority has unveiled the beta version of SARA, an AI-powered travel companion designed to revolutionize the way tourists experience Saudi Arabia. SARA made her debut at the World Travel Market (WTM) in London, where she captured the attention of visitors at the “Visit Saudi” pavilion. With her engaging stories and in-depth knowledge of Saudi destinations, cultural sites, and unique tourist experiences, SARA provided a glimpse into the future of travel assistance.
What sets SARA apart from traditional chatbots is her lifelike presence and interactive abilities. As the first digital human created for a national tourism board, she offers much more than just automated responses. SARA’s advanced AI allows her to respond thoughtfully, with the ability to remember past interactions and engage in real-time conversations. This makes her far more dynamic and personalized compared to typical travel apps and digital assistants.
Beyond providing factual information, SARA takes immersion to the next level. Combining cutting-edge technology with deep cultural insights and up-to-date travel data, she offers users a tailored experience that makes planning a trip to Saudi Arabia feel more seamless and personalized. Whether it’s helping tourists plan their itineraries or providing detailed information on local customs and attractions, SARA aims to be the ultimate travel guide, offering personalized suggestions that align with each traveler’s interests and preferences.
But SARA is not just a tech marvel – she also has a story to tell. As a young Saudi national, her backstory is designed to connect with users on an emotional level. Representing the warmth and curiosity of Saudi culture, she shares her journey through the country, from the historic sites of AlUla to the vibrant souks of Jeddah. This story-driven character helps SARA stand out as a relatable and engaging guide, making visitors feel more connected to their travel experience.
Creating SARA involved a thoughtful and collaborative process. The development team worked closely with cultural experts, designers, and community members to ensure that her character authentically reflects Saudi heritage. Her personality was crafted to embody the spirit of the country, while her interactions with users are continuously evolving based on feedback. By integrating the needs of both local and international visitors, SARA strives to meet the diverse demands of a global audience.
In a world where travel technology is increasingly focused on efficiency and automation, SARA brings a refreshing human touch to the digital landscape. As Saudi Arabia continues to embrace new ways of showcasing its rich history and diverse culture, SARA stands as a pioneering example of how artificial intelligence can make travel more engaging, interactive, and meaningful for people around the world.