- Qatar Airways introduces Sama 2.0, the world’s first AI-driven digital human cabin crew member, revolutionizing the air travel experience.
- Sama’s advanced AI capabilities enable real-time interaction with passengers, offering prompt and accurate responses to queries ranging from baggage allowances to layover recommendations.
- Developed in collaboration with UneeQ, Sama embodies the seamless fusion of technology and human connection, setting new standards for customer engagement and service excellence in the aviation industry.
In a groundbreaking move that could redefine the air travel experience, Qatar Airways has unveiled the world’s first AI-driven digital human cabin crew member, Sama 2.0. Sama, meaning “Sky” in Arabic, emerges as a pivotal innovation at the intersection of technology and hospitality.
Sama’s journey began in 2022 as the brainchild of MetaHuman Creator, introducing her as the pioneer metahuman cabin crew in the airline industry. Initially designed to guide passengers through the immersive QVerse platform, Sama has now undergone a transformative AI makeover, evolving into a conversational interface capable of addressing customer queries in real time.
Unlike traditional chatbots, Sama represents a leap forward in AI technology, harnessing both text-to-speech and voice-to-speech capabilities. This allows passengers to engage with her seamlessly, receiving prompt and accurate responses to a wide array of inquiries. From baggage allowances to layover recommendations, Sama serves as a reliable source of information, streamlining the passenger experience and reducing friction points along the journey.
Through a strategic partnership with OpenAI, Qatar Airways has prioritized the rigorous training of Sama’s AI model, ensuring the utmost reliability and trustworthiness in the information she provides. With a commitment to authenticity and realism, Sama’s integration marks a significant milestone for the airline industry, setting new standards for customer engagement and service excellence.
Babar Rahman, Qatar Airways’ vice-president of marketing, emphasizes the airline’s unwavering dedication to innovation and customer-centricity. He affirms, “This is a monumental point in spearheading the successful synergy between technology and human connection – not only for Qatar Airways, but also for the industry at large:.
At the recent ITB Berlin travel and trade exhibition, Sama 2.0 made her official debut, captivating audiences with her ability to curate personalized travel experiences and provide invaluable support tips. Developed in collaboration with UneeQ, a pioneering AI interface company, Sama epitomizes the seamless fusion of technology and human connection.
Danny Tomsett, CEO of UneeQ, praises Sama as a“testament to the endless possibilities of AI, capable of delivering personalised and engaging interactions that mirror human conversation.” Powered by Synanim, UneeQ’s state-of-the-art animation technology, Sama offers lifelike interactions and real-time translations, catering to a global audience.
As Sama continues to evolve, her role may extend beyond customer care, encompassing flight recommendations, booking status updates, and seat options. Qatar Airways’ visionary approach underscores the transformative impact of AI in redefining brand and customer experiences, heralding a new era of innovation in the aviation industry.
In embracing the digital frontier, Qatar Airways propels itself towards uncharted territories, where technology and human ingenuity converge to shape the future of air travel. With Sama at the helm, passengers embark on a journey defined by seamless connectivity, personalized service, and unparalleled hospitality, reaffirming Qatar Airways’ commitment to excellence in every aspect of the travel experience.