Kalaro, a fully integrated super app, was globally launched in Manila by a Singapore-based company.
“The Kalaro super app was created not only as a platform for gaming mastery but as an esports monetization engine, designed for earning,” Kalaro founder and CEO Jun Lasco said. “This will be a game-changer in the esports industry. It’s a software platform that creates continuous gamer engagement via its own in-app social media module, in-app e-wallet and in-app currency, brand storefront, and tournament management module.”
“While LinkedIn is for professionals and Facebook is for everyone, Kalaro is the social platform for gamers. It’s where people can meet new gamer friends,” Lasco said.
“Kalaro is also a brand engagement engine. Brands can use the platform to engage 43 million Filipino gamers. Brands can keep them updated on the latest trends and happenings in esports and how their company creates new products to be ahead of these trends,” he said.
The tech CEO explained: “Joining tournaments and similar competitions is the only proven way to gain mastery – in any sport, for that matter. Now that the International Olympic Committee has recognized esports as a legitimate sport to be soon included as an official Olympics event, Filipinos can leverage Kalaro so that tournaments, for training purposes, can be implemented across the country’s 82 provinces. The super app’s automated tournament management module allows tournament organizers to run their operations cost-effectively and highly profitably.”
“To make Kalaro a safe and secure platform for gamers, there’s a special collaboration between Kalaro and Union Bank to manage Kalaro’s e-wallet transactions. All transactions are safe and secure and are done in real-time, thus eliminating the risk of of fraud and cheating,” Lasco said.
Following the Olympics Esports Week in June 2023 in Singapore, Kalaro became a strategic partner of the Global Esports Federation. After acquiring its first US investor in November 2023, Kalaro was able to proceed with additional development. As a result, Kalaro’s most recent version was released, and “KLR” was adopted as the company’s new worldwide emblem.