Niagen Bioscience, Inc. (NASDAQ: NAGE), a leading innovator in healthy aging and NAD+ science, has announced a strategic partnership with Equinox Hotel New York, debuting Tru Niagen® as an exclusive in-room offering and launching Niagen IV at the hotel’s luxury spa through NutriDrip.
This collaboration marks the first time Niagen’s flagship products have been integrated into a high-end hospitality experience. Guests at the Equinox Hotel can now access Tru Niagen, the top-selling NAD+ oral supplement in the U.S., in the comfort of their suites. Simultaneously, Niagen IV, a next-generation intravenous NAD+ therapy, is available at The Spa by Equinox Hotel.
“Our partnership with Equinox Hotel and NutriDrip underscores our commitment to growing consumer access, driving brand strength, and capturing new market opportunities for our flagship Niagen products.” said Rob Fried, CEO of Niagen Bioscience.
Equinox Hotels is known for curating high-performance wellness experiences. By integrating Tru Niagen and Niagen IV, the hotel adds premium, science-based recovery tools to its offerings.
“At Equinox Hotels, we provide our community with the highest quality, science-backed products and services. Tru Niagen, recognized as the gold-standard NAD+-boosting supplement, and NutriDrip, the best in the IV therapy business, reflect our mission,” said Angela Portella, Director of Spa at Equinox Hotel.
Tru Niagen and Niagen IV are powered by Niagen® (nicotinamide riboside), a clinically proven NAD+ precursor essential for energy production and DNA repair. Niagen IV provides the benefits of NAD+ therapy with a 75% faster infusion time and improved tolerability compared to traditional NAD+ IV treatments, while also delivering a 20% boost in NAD+ levels within three hours.
“We are thrilled to offer Niagen IV at our premium Equinox Hotel New York location.” said Asa Kitfield, Managing Partner at Clean Market & NutriDrip. “This cutting-edge infusion represents a profound advancement for elevating NAD+ intravenously. It’s a game-changer for muscle health and recovery.”
Backed by more than 35 human clinical studies, Tru Niagen is NSF Certified for Sport and widely used by elite athletes and wellness professionals.
The addition of Niagen Bioscience products reinforces Equinox Hotel’s mission to redefine luxury wellness and recovery experiences. The Niagen IV treatment is now available at The Spa by Equinox Hotel, while Tru Niagen bottles are stocked in-room for guests throughout their stay.
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