Consensus has introduced a new AI-driven tool designed to help B2B marketing teams convert leads around the clock through interactive, on-demand product experiences. The company announced the launch of Consensus for Marketing on 17 November 2025, describing it as a first-of-its-kind solution built to meet the needs of buyers who increasingly make decisions independently.
According to the company, modern buyers now expect to explore products in their own time, often before contacting a sales representative. Marketing teams, meanwhile, continue to face pressure to generate high-quality leads while keeping pace with faster purchasing cycles. Consensus says its expanded platform enables teams to create personalised, mobile-first tours and video demos that can be accessed at any time.
The product sits on top of the existing Demo Automation Platform and is designed to place interactive product experiences at the centre of demand generation. It can be deployed across websites, outbound campaigns and live events. “Interactive product demos are the number one resource that buyers want to see when they visit a website, so this is now table stakes for modern marketing teams as a new way to capture and drive top-of-funnel demand. With Consensus for Marketing, we’re giving marketers the power to bring their product to life for every visitor, instantly,” said Betty Mok, SVP of Marketing at Consensus. “Buyers want hands-on experiences, not just headlines. This product leverages AI to put that power directly in the hands of marketing teams quickly and easily. It’s a game-changer for driving engagement, pipeline, and measurable ROI.”
Several new features have been added, including mobile-first demo formats, always-on personalised experiences, and built-in lead capture tools that integrate directly with CRM and marketing automation platforms. An AI Content Studio also allows teams to generate and update demos with less production effort.
Consensus says these capabilities allow marketers to deliver a “test-drive” experience that aligns with how today’s buyers prefer to evaluate products. Early users have reported 6–8x higher conversion rates from Product Qualified Leads (PQLs) when compared with traditional MQLs, pointing to a notable uplift in both early-stage demand and pipeline progression. “Modern buyers want to do their own research before engaging with sales,” Mok added. “With this new offering, marketing teams can capture a new, higher-quality lead type: PQLs with prospects that are ready to have meaningful conversations with sales and ultimately be more likely to convert to pipeline.”
