Siam Piwat, the developer behind major destinations like Siam Paragon and ICONSIAM, has expanded its partnership with Huawei to introduce the ONESIAM Global Visitor Card on wearable technology. This move makes Siam Piwat the first retailer in Thailand to connect its visitor services directly to smartwatches and other devices. The project aims to reach over 200 million Huawei Wearable users worldwide, specifically targeting high-spending tourists from China, Hong Kong, Japan and Southeast Asia.
The new system operates via Quick Apps and is compatible with iOS, Android and HarmonyOS. It offers travellers features such as one-tap registration, electronic coupons and personalised service recommendations within shopping malls. By integrating with Huawei’s HarmonyOS, Siam Piwat expects to access more than 400 million devices in China by 2025. This digital shift is intended to simplify the shopping experience from the planning stage through to the actual visit.
Ms. Amporn Chotirachkul, Senior Vice President at Siam Piwat, stated: “Our ongoing strategic collaboration with Huawei since 2020, which initially utilised Huawei Cloud to enhance the efficiency of our retail omnichannel operations and subsequently developed the ONESIAM SuperApp to seamlessly connect online and offline experiences, is a key driver in transforming the retail industry. It creates value for customers, partners, and the overall ecosystem, while expanding our Global Partner Ecosystem and offering benefits tailored to modern travellers.”
The partnership has already shown strong results. During the 2026 Chinese New Year period, Huawei became the primary channel for new visitor card registrations. Pre-trip marketing efforts also led to a 400% increase in registrations in February 2026 compared to the previous year. To support this growth, Huawei opened a new flagship Experience Store at Siam Paragon in March 2026, which serves as a one-stop service centre for the Asia Pacific region.
Rachel Zhou, Director of HUAWEI Consumer Cloud Service APAC, stated: “The further development of the collaboration between Huawei and Siam Piwat is a meaningful fusion of a world-class retail destination and future technology to create outstanding value for Chinese tourists visiting Thailand, as well as tourists from around the world. The seamless integration of the ONESIAM Global Visitor Card with the Quick App on HarmonyOS allows us to precisely engage with tourists at every stage of their journey, from pre-planning and research to the experience upon arrival, providing personalised membership benefits and enhancing the overall shopping and lifestyle experience.”
