Burberry has unveiled Olivia Dean as the face of its latest women’s fragrance, Burberry Her Parfum, marking a new chapter for the Her fragrance line. The announcement was made on Monday as the British fashion house introduced the scent through a campaign rooted in the landscapes and atmosphere of London.
The campaign video follows the British singer-songwriter across the city, moving between urban settings and open green spaces. Drawing inspiration from London’s iconic starlings, the visuals mirror the birds’ fluid formations through Dean’s movement, reflecting a sense of rhythm, freedom and collective energy. Dean also contributed creatively to the campaign by writing its soundtrack.
“It’s all about being in the sky and feeling free,” Dean says. “Of flying above everything and feeling… untouchable.”
Burberry describes Her Parfum as the most intense addition to the Burberry Her fragrance family to date. The brand says Dean’s musical style, which blends nostalgic influences with a contemporary edge, aligns closely with the character of the scent.
The fragrance is built around themes of self-expression, confidence and independence. According to Burberry, it is inspired by the exhilaration of open skies and the empowerment that comes from choosing one’s own direction, combining boldness with sophistication.
Opening with cherry and pear notes, the scent develops into a warm heart featuring amber, freesia, whipped cream and patchouli oil. It settles into a base of vanilla absolute, moss notes and musk, creating what the brand describes as a complex gourmand fragrance with contrasting elements.
Reflecting on the scent’s opening notes, Dean says: “Cherry makes me think of cherry blossom trees in the springtime in London when all the trees turn pink. You think, spring is here! I’m excited.”
The bottle design has also been updated to reflect the intensity of the parfum. The signature Burberry Her bottle now comes in opaque deep pink glass with a matte finish, while the outer packaging features flowing pink ribbon details.
Burberry Her Parfum will be available from December 26, 2026, with prices ranging from $39 for a 10ml size to $185 for the 100ml bottle. The fragrance will be sold at Sephora, Ulta, Macys and Nordstrom.
