SiriusXM has appointed Anjali Sud as its next Chief Executive Officer, marking a significant leadership transition for the American audio entertainment company as it looks to strengthen its position in an increasingly competitive digital media landscape.
The appointment was announced on 9 November 2026, with Sud scheduled to assume the role on 1 January 2027. She will succeed Jennifer Witz, who is stepping down after almost 25 years with the company, including nearly six years as Chief Executive Officer. Witz will remain with SiriusXM in an advisory capacity until the end of 2027.
Sud currently serves as Chief Executive Officer of Tubi, Fox Corporation’s free, advertising-supported streaming platform. Since joining the business in September 2023, she has overseen its expansion to more than 110 million monthly active users, alongside revenue growth and improved profitability.
Before joining Tubi, Sud served as Chief Executive Officer of Vimeo from 2017 to 2023. During her tenure, she led the company’s transformation into an independent publicly traded business in 2021 and repositioned it as a global video platform serving creators, businesses and organisations. Vimeo reached approximately 300 million users during her leadership.
Her earlier career included positions at Amazon and Time Warner, spanning e-commerce, finance, marketing and media. She joined Vimeo in 2014 and progressed through several leadership roles before becoming its chief executive.
Sud has also served as an independent director on SiriusXM’s Board of Directors since March 2025. She will retain her board position following her appointment as CEO.
Commenting on her appointment, Sud said: “I am honored to lead SiriusXM in its next chapter. Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future. Since joining the Board, I have gained a deeper appreciation for the Company’s strengths and potential. I look forward to working with the team to execute with ambition and expand value for our subscribers, advertisers, artists, creators, talent, partners, and shareholders.”
SiriusXM Chairman Greg Maffei highlighted Sud’s experience in building consumer entertainment platforms, scaling audiences and leading businesses supported by both advertising and subscription models. He also noted that her existing board experience had given her an understanding of the company’s operations and strategy.
The leadership transition comes as SiriusXM navigates changes in consumer listening habits and increasing competition from digital streaming services, music platforms and podcast networks. Its portfolio includes its flagship subscription audio service, Pandora, an extensive podcast network and advertising technology businesses.
Sud’s experience leading Tubi, which operates through an advertising-supported model, is expected to bring a valuable perspective as SiriusXM develops its digital offerings and advertising business.
The appointment places Sud among the prominent women executives leading major media and technology businesses in the United States. Her move from video streaming to audio entertainment also reflects the growing convergence of digital media, content distribution and advertising.
