Axis Communications, a global leader in physical security and network surveillance solutions, has announced the appointment of Loubna Imenchal as its new Regional Director for the Middle East, Turkey, Central Asia, and Africa (MEA).
The appointment marks an important step for Axis as it accelerates expansion across one of the company’s fastest-growing and most diverse regions. The new role highlights Axis’s commitment to strengthening leadership, building strategic partnerships, and driving sustainable growth across the META region.
Loubna brings over 20 years of leadership experience from top global technology companies including Honeywell, Johnson Controls, and Logitech. Her career has spanned sales, operations, and business development, with a strong record of delivering double-digit growth and driving large-scale market transformations.
Before joining Axis, Loubna headed Logitech’s Enterprise Business across the META region. Prior to that, she managed the EMEA operations at Johnson Controls, where she successfully aligned global strategies with regional market needs, while developing strong networks of partners and customers to support long-term growth.
Her leadership has been recognised with multiple international awards for her impact and contributions to inclusion. Beyond her corporate achievements, Loubna is a well-known advocate for gender diversity in technology. She is the founder of Connect2Elevate, a non-profit initiative that connects and empowers women in tech and promotes greater inclusion across the industry.
“Joining Axis at this moment is a true privilege,” says Loubna Imenchal. “The META region is full of promise and complexity. With Axis’s strengths in innovation and partnership, I look forward to working closely with our teams, partners, and customers to accelerate growth and create sustainable, long-term impact across the region.”
Verena Rathjen, Vice President Sales EMEA at Axis Communications, says Loubna’s appointment is an exciting development for the company: “We are thrilled to welcome Loubna to our leadership team. Her deep META regional expertise, proven track record in transforming complex markets and her ability to build trusted, long-term partnerships make her an ideal fit to lead our MEA region.”
Loubna’s appointment reflects Axis’s continued focus on growth in the Middle East and Africa. Her leadership is expected to play a key role in enhancing Axis’s regional presence, supporting local partners, and ensuring customers continue to receive top-quality service and solutions.
