Anny, a promising newcomer in the fashion tech sector, has successfully completed its seed funding round, securing a significant investment led by Faad Capital. Alongside Faad, several high-net-worth individuals (HNIs) and prominent figures from the fashion industry have also contributed to this funding. The investment marks a pivotal moment for Anny, which has swiftly gained momentum in the women’s fashion market. Since its founding in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, Anny has experienced rapid growth, expanding its operations by an impressive eightfold over the last six months.

This financial backing comes at a crucial time as Anny aims to disrupt the fashion industry with its fresh, innovative designs tailored for modern women. The confidence shown by Faad Capital and other investors reflects the belief in Anny’s potential to reshape women’s fashion through accessible, trendy options. With this new capital injection, the company has mapped out ambitious plans to enhance its customer experience while expanding its presence both online and offline.

Speaking on the funding, CEO Japjot Singh shared his excitement about the brand’s future: “With Faad’s support, Anny is poised to become the go-to fashion brand for women, offering stylish, accessible options for every occasion. We’re excited to soon launch our mobile app and open our first physical store in early 2025, enhancing accessibility and convenience for our customers.”

As part of its growth strategy, Anny plans to introduce over 500 new products every month, ensuring that its range remains dynamic and in tune with the latest fashion trends. Additionally, the startup is committed to inclusivity and has developed a size chart specifically tailored to the body types of Indian women. This focus on a custom fit, alongside a sharp eye for style, sets Anny apart as it looks to cater to the unique needs of the Indian market.