The Board of Control for Cricket in India has confirmed a fresh slate of commercial partners for the next two editions of the TATA Women’s Premier League, securing agreements worth ₹48 crore across the 2026 and 2027 seasons. The move is set to expand the league’s commercial profile as it continues to grow as one of the world’s most influential women’s cricket competitions.
ChatGPT and Kingfisher Packaged Drinking Water will come on board as Premier Partners for the upcoming seasons, marking a major commercial step for the WPL and indicating the league’s rising popularity among both international and domestic brands. CEAT has extended its long-running association by continuing in its role as the Strategic Time-Out Partner, while Bisleri will join the competition as the new Beverage Partner.
The refreshed partner lineup maintains several existing associations while welcoming notable additions. The TATA Group remains the Title Partner, with Sintex and Herbalife serving as Premier Partners. CEAT retains its established position in the league’s structure, reinforcing its ongoing support. The latest agreements introduce ChatGPT and Kingfisher to the Premier Partner tier for 2026–27, alongside Bisleri in a dedicated beverage category.
About the New Partners
ChatGPT
ChatGPT is OpenAI’s AI-powered conversational assistant that understands and responds to people in natural, human-like language. It can generate text, speech, and images in response to user prompts.
Kingfisher Premium Packaged Drinking Water
United Breweries Limited has been a proud part of India’s growth story for over a century and has a wide portfolio of iconic beverages, shaping how the nation celebrates Good Times.
CEAT
A trusted and long-term partner, CEAT is one of India’s leading tyre manufacturers. Known for performance, mileage, and fuel efficiency, CEAT continues its commitment as the league’s Strategic Time-Out Partner.
Bisleri
Bisleri, one of India’s most trusted and loved packaged drinking water brands in India, has been at the forefront of championing the narrative on hydration and sports.
BCCI President Mr Mithun Manhas said: “The WPL has emerged as one of the most impactful sporting properties globally, and the confidence shown by leading international and Indian brands is a strong endorsement of its remarkable growth. The retention and onboarding of our new partners reinforces the league’s modern, progressive vision and its expanding commercial appeal. We look forward to working closely with all our partners to elevate the WPL to even greater heights in the coming seasons.”
Honorary Secretary Mr Devajit Saikia said: “The league is built on a vision of excellence, opportunity, and world-class sports entertainment. Our new partners bring exceptional value and diverse strengths to this ecosystem. From global leaders in AI, manufacturing and beverages to trusted Indian consumer brands, this partnership mix will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”
WPL Chairperson Mr Jayesh George added: “The WPL continues to redefine what women’s sport can achieve, both on and off the field. The addition of esteemed partners such as ChatGPT, Kingfisher and Bisleri brings immense value to our ecosystem and reflects the league’s strong connection with a new generation of fans. The renewal of CEAT as the Time-Out partner is a testament of the value the WPL has extended to the commercial partners. These collaborations will play a pivotal role in driving the long-term growth of women’s cricket.”
