The 2024 Shanghai Bridal Fashion Showroom will be held from August 7 to 9 at the Shanghai New International Expo Center. With the theme ‘Full Connection, New Definition,’ the event will feature over 200 brands and 1,000 new products, bringing together global design talents and covering all aspects of the wedding industry. Organized by Shanghai International Exhibition (Group) Co., Ltd., it aims to establish a premier platform for showcasing the latest trends in wedding fashion globally.
The Overseas Brand Designers Zone will showcase well-known international brands such as Anne Mariee from Ukraine, Amelie from Germany, Ari Villoso from Ukraine, Blossomveil Korea from South Korea, DiAo from Malaysia, Didem Kinail from Turkey, Eva Lendel from the United States, Inese Stan from Romania, Innocentia Divana & Innocentia from Ukraine, Kate Aijamous from the United Arab Emirates, Lana Marinenko from Russia, Raffiller from Japan, Rara Avis from Belarus, Ricca Sposa from Ukraine, Tra Linh from Vietnam, Wona from Ukraine, Yolancris from Spain, among others.
The Chinese wedding dress, blending deep-rooted cultural elements with modern aesthetics, offers a fresh interpretation of Chinese bridal fashion. By integrating traditional embroidery, satin fabrics, and auspicious motifs with Western tailoring techniques, this style transcends traditional boundaries, ushering in a new era of international wedding fashion. Leading brands like DiAo, TianXi, JinBao, and Xilan exemplify this fusion and will be showcased as prime examples of this evolving style.
Formal dresses have increasingly dominated the fashion world, offering artistic design and practicality for diverse occasions. Brands like ST.WHITE focuses on youthful elegance, while SONGE specializes in unique, soft expressions through their designs. These labels provide high-quality options to shape a sophisticated social presence.
The Exhibition will feature a comprehensive array of products encompassing wedding dresses, traditional Chinese wedding attire, Qipao, Hanfu, men’s suits, mother’s dresses, formal and bespoke clothing, bridesmaid dresses, themed costumes, robes, veils, wedding shoes, accessories, makeup, beauty products, nail art supplies, makeup tools, training institutions, bridal salon services, fabrics, and packaging. This extensive lineup covers the entire spectrum of the wedding fashion industry, showcasing its diverse categories and complete supply chain.
In alignment with China’s dual-carbon strategy, the Exhibition will introduce a green and sustainable development approach, featuring unified booth construction for the first time. This initiative is designed to enhance both quality, safety, and sustainability standards.