United Fintech, a leading Digital Transformation platform, is making waves with its latest move – the opening of a new office in the prestigious Dubai International Financial Centre (DIFC).
This strategic expansion into the United Arab Emirates (UAE), driven by Athena, a partner company of United Fintech, underscores the growing demand in the market and solidifies the UAE’s position as a fintech hub.
In a bid to strengthen its presence, United Fintech is setting up shop in the heart of the DIFC, marking a significant milestone for the company. This strategic decision, led by Athena, highlights the strong demand within the UAE’s financial technology sector and reaffirms the country’s status as a leading hub for fintech innovation.
The move underscores United Fintech’s dedication to fostering digital innovation, offering transformative solutions, and empowering financial institutions worldwide.
Christian Frahm, CEO of United Fintech, commented on the expansion, stating, “Expanding into the DIFC marks a strategic advancement for United Fintech, broadening the global footprint of our industry-neutral Digital Transformation platform and meeting the growing demands of the financial services industry. We are encouraged by the enthusiastic market reception and the substantial opportunities this presents for our growth and the enhancement of our ecosystem.”
Heading operations at the new Dubai office will be Rasmus Bagger, Chief Commercial Officer of United Fintech. Bagger expressed enthusiasm about the venture, saying, “This is a significant opportunity for United Fintech and we are excited about growing our client base and team in the region and playing a major role in connecting Financial Institutions with cutting-edge technology providers, all under a single platform.”
United Fintech’s entry into the UAE has already attracted considerable interest in its innovative solutions across the region. Athena, a key component of United Fintech’s offerings, has seen notable traction, particularly for its comprehensive OMS/PMS solution tailored for asset managers and hedge funds.
Raj Rathor, Head of EMEA Sales at Athena, highlighted the significance of United Fintech’s presence in the DIFC, stating, “United Fintech’s establishment in the DIFC is significantly broadening Athena’s horizons, enhancing our ability to extend our services to drive technical transformation and enhance the operating models of asset managers and hedge funds in the region. The ability for the buy-side to have a truly cloud-native solution that can keep clients’ data within the state is a game changer. Growing our footprint throughout the GCC represents our commitment to the region’s buy-side community, our GCC clients and acts as a strategic milestone for the entire United Fintech group.”