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Home Start-up Transforming healthcare: The Rise of Healthtracka’s telemedicine platform

Transforming healthcare: The Rise of Healthtracka’s telemedicine platform

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By P Navya
By P Navya

Telemedicine has gained traction in Africa during the pandemic, helping to overcome barriers that deter patients from seeking regular checkups. However, it still faces challenges, particularly in facilitating essential lab tests, which play a critical role in up to 70% of medical decisions post-consultation. Additionally, many patients find it inconvenient to visit hospitals or laboratories. Diagnostics are pivotal in healthcare as they inform treatment decisions. Yet, in developing regions like Africa, where infrastructure is limited and healthcare access varies widely, routine health screenings are frequently overlooked.

In 2021, Healthtracka was founded to transform this narrative., offers a digital health platform in Nigeria that simplifies lab testing through convenient at-home sample collection and delivers digital results within 1-3 days. It provides consumers with direct access to a variety of testing options and clinical services from the comfort of their homes. By enabling individuals to proactively manage their health, Healthtracka aims to enhance longevity and well-being, fostering happier lives.

Healthracka’s Foundation

Established in 2021, Healthtracka has swiftly become a pioneer in enhancing healthcare accessibility. The platform allows individuals to conveniently book lab tests online, with samples collected at home by phlebotomists from collaborating laboratories such as vCare Diagnostics, Lancet Laboratories, and Afriglobal Medicare.

Results are delivered via email within 48 hours, spanning tests from fertility and STD screenings to comprehensive body counts and COVID testing. Healthtracka, operational in 12 states across Nigeria, was co-founded by Ifeoluwa Dare-Johnson and Victor Amusan, who aimed to address healthcare challenges by expanding their service offerings to include over 200 health tests and introducing innovations like a self-test HPV kit.

Healthracka’s Founder Ifeoluwa Dare-Johnson

 Ifeoluwa Dare-Johnson is the founder and CEO of Healthtracka, a health tech company launched in May 2021. Before founding Healthtracka, she participated in the Techstars Toronto accelerator program in October of the previous year. Before her entrepreneurial journey, Ifeoluwa worked as a Marketing Lecturer focusing on Consumer Insights at the Chartered Institute of Marketing in 2021. She also held the position of Head of Marketing at SynlabNG for 2 years, gaining valuable experience in the healthcare sector.

The company is operational in 12 states in Nigeria and has grown its team from 2 to 20 individuals. Ifeoluwa Dare-Johnson is recognized for pioneering accessible healthcare management tools aimed at enhancing both health outcomes and financial well-being. Her motivation stems from firsthand experiences with healthcare system challenges, particularly those related to diagnostics.

Services provided by Healthracka

Women’s Health Packages: For women, Healthracka offers comprehensive packages such as Full Body Checkups, Pre-Wedding Tests, and specialized tests like Fertility/Hormonal Tests, PCOS Tests, and HPV DNA screening. These packages are tailored to meet the specific health needs of women at different stages of life.

Men’s Health Services: Similarly, men can benefit from Healthracka’s range of health tests including Fertility/Hormonal Tests, Full Body Checkups, Pre-Wedding Tests, and Erectile Dysfunction tests. These services aim to support men’s health and well-being across various health concerns.

General Health Screening: Healthracka also provides essential general health screening services such as Heart Health Screening, Fever Tests, Domestic Staff Tests, and Pre-Employment Tests. These screenings are crucial for early detection and management of general health issues.

COVID Testing: In response to the ongoing pandemic, Healthracka offers Covid PCR tests for individuals requiring COVID-19 testing. This service helps in ensuring timely diagnosis and management of COVID-19 cases.

Children’s Health Packages: Healthracka caters to children’s health with specialized packages including Newborn, Toddler, School-Aged, and Teenage Packages. These packages are designed to address the unique health needs of children at different developmental stages.

Sexual Health Services: Healthracka provides a variety of tests related to sexual health, including STI tests and Erectile Dysfunction tests. These services are designed to address and monitor sexual health concerns effectively.

Healthtracka exemplifies innovative healthcare accessibility in Nigeria through its telemedicine platform offering convenient at-home lab testing and quick digital results.The company addresses critical healthcare gaps, emphasizing proactive health management. With a broad range of services, Healthtracka aims to empower individuals and improve overall well-being across the continent.

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