In a pioneering move to celebrate and uplift female entrepreneurs, TikTok Shop has teamed up with SM Supermalls to launch ‘She Leads: Fun Beyond Shopping’, a unique pop-up event at the SM Mall of Asia Main Atrium. Running from November 15 to 17, 2024, the pop-up will showcase the talents and achievements of women-led businesses in the Philippines. This event marks a significant milestone, as it is the first of its kind, blending the vibrancy of physical shopping with the dynamic world of online commerce. The initiative aims to spotlight businesses that have flourished both offline and on TikTok Shop, offering a platform to amplify the voices and stories of women entrepreneurs across the country.
Niks Fojas, Partner Solutions Lead at TikTok Shop Philippines, expressed the company’s commitment to supporting female entrepreneurs, saying, “At TikTok Shop, we believe that every female entrepreneur has a unique story that deserves to be amplified. Our partnership with SM Supermalls for ‘She Leads: Fun Beyond Shopping’ is a celebration of these stories and a commitment to empowering women in business, whether they’re owners of physical retail stores or present in the digital space. We’re excited to inspire a new generation of female leaders to turn their passions into successful ventures.”
The collaboration with SM Supermalls aims to fuse the best of both worlds—offline shopping and digital commerce—showcasing the growing trend of hybrid retail experiences. As part of the event, there will be a range of engaging activities designed to inspire, educate, and connect female entrepreneurs with their customers and peers. Among the highlights are Creator Spotlights, where leading female CEOs and creators will take part in panel discussions, sharing insights on how they built their businesses on TikTok Shop. The pop-up will also feature Seller Booths, allowing attendees to explore a variety of products from women-led businesses, as well as Live Streaming Sessions where visitors can witness live-selling productions and learn about the inner workings of successful online retailing.
Additionally, the event will host Interactive Activities, including mini-games, raffle draws, and exclusive meet-and-greets with some of the top female creators on TikTok. Shoppers will also enjoy the chance to Shop from SM or Shop from TikTok Shop, with enticing deals available from both platforms, bringing together the best of the physical and digital shopping experiences.
This partnership between TikTok Shop and SM Supermalls is a celebration of the growing influence of women in business, particularly in the rapidly evolving e-commerce landscape. By offering a platform to showcase the achievements of female entrepreneurs, the event aims to inspire more women to pursue their entrepreneurial dreams and explore the endless possibilities of the digital and retail worlds.
