Swizzle Ventures, founded by Jessica Kamada, former COO of the marketing agency Bamboo, has raised just over $5 million for its Fund I, according to an SEC filing. There was no target raise amount.
The firm, which quietly opened in 2023, is an early-stage firm looking to invest in companies that address some of the most pressing concerns facing women, including caretaking, health and wellness, and finances. It has invested in at least one company so far, according to PitchBook: the mental healthcare platform Mavida Health.
Kamada posted a year ago that she had left her job at Bamboo after seven and a half years without any plan for what to do next. At the company, she was the vice president of growth marketing, before becoming COO and joining the board of directors. She also used to work at RedDrop, which provides menstrual education to tweens, as a growth adviser. Bamboo is known for working with startups and tech firms like Great Jones, Lemonaid, and Dropbox, it says.
Swizzle is entering the industry at an important time for innovation targeting women. The caregiving industry is undergoing a crisis due to the cost of supporting ailing family members; women are facing a historic boom in finances from the predicted upcoming “wealth transfer”; and women’s health has always been a hot topic, even more so now with the overturn of Roe.