Sosandar has secured a licensing agreement with Next to launch a new homeware collection, further strengthening the brand’s strategy to raise its profile. This partnership marks a new chapter for the fast-growing fashion brand, extending its reach beyond clothing into stylish living room furniture and accessories. The range, set to launch in autumn 2025, will feature everything from sofas and accent chairs to rugs and lighting, available exclusively on Next’s website.
Co-CEOs of Sosandar, Ali Hall and Julie Lavington, expressed their excitement about the collaboration. “It is a proud moment for the Sosandar brand to be licensing through Next, a testament to the strength of what we have built,” they said. “This is a fantastic opportunity to leverage our brand equity and extend the success Sosandar has had through third-party partnerships with little risk and no capital expenditure.”
The pair also highlighted how the collaboration would merge the strengths of both brands: “We will combine Next’s specialist technical and sourcing skills with our design aesthetic and understanding of Sosandar customers to deliver an exciting and unique product range. Importantly, the homeware range will broaden our reach into new audiences and enable existing customers to deepen their affinity to our brand.”
This new venture comes after the success of Sosandar’s clothing line, which has been sold through Next for some time. Building on that success, the homeware range will bring together Next’s extensive sourcing and quality control expertise with Sosandar’s design-led approach to create a unique product offering.
About Sosandar
Sosandar is one of the UK’s fastest-growing women’s fashion brands, catering to style-conscious women who are looking to move beyond price-driven alternatives. The brand focuses on delivering affordable, high-quality, fashion-forward pieces that help women feel confident, feminine, and chic. Sosandar is known for its exclusive, in-house designed collections, ensuring a unique and personalised shopping experience for its customers.
About Next
Next is one of the UK’s largest and most innovative retailers. The company prides itself on its ability to adapt and evolve, constantly pushing the boundaries to create exciting new products and experiences. With a strong emphasis on quality, Next’s in-house teams combine creativity with technical expertise to deliver a broad range of products, from fashion to furniture. Their work culture is dynamic, with a commitment to both innovation and teamwork, making every day at Next a new challenge and opportunity.