Alaa Abou Harb, a travel and lifestyle influencer, is the newest content creator to exclusively sign with Reach, a marketing agency based in Dubai.
In addition to sharing inspirational trip photos and humorous acts with her family and friends, Harb posts to her over 900,000 followers, garnering a lot of participation from both Arab and Western viewers.
Through the use of innovative and well-respected content producers like Alaa, Reach enables organizations to establish genuine connections with their target audiences while exhibiting the creative methods and distinctive viewpoints of their talent pool.
Ihab Ghazal, Founder and CEO of Reach, commented: “It’s an honour to welcome Alaa to our growing Reach family. She knows how to tell a brand’s story, engaging with a plethora of audiences through her funny and captivating content.
“She’s in great company, exclusively joining our talent department that includes amazing names including couples Zainab AlSawalhi and Abdo, Luna and Anan, Turkish comedian Basel Gazioglu and our recently signed talent, Remi E Salloum. We are excited to continue building this powerhouse of influential voices.”
Alaa Abou Harb, Content Creator, said: “Ihab and his team understands content creators. They are strategic when it comes to brand partnerships and they listen to my vision. I was instantly impressed by their credentials and can’t wait to continue our journey together.”
More than 50 companies from a range of industries including Noon, Evian, Casio, and Operation Falafelds, are included in Reach’s reliable index.
About Reach
Reach is a boutique firm that specializes in creating marketing strategies for companies in a range of lifestyle sectors. Their motto, “The World is Within Reach,” embodies the idea of connecting brands with their target consumers and enabling them to reach their full potential. Their steadfast goal is to become the leading marketing and public relations firm in the United Arab Emirates, your one-stop shop for all of your marketing needs, with our headquarters located in Dubai.
