The world’s leading sports brand, PUMA, is pleased to announce a ground-breaking three-year collaboration with Eastern Flames FC, the first and only all-women’s football team in Saudi Arabia. PUMA’s dedication to promoting women’s empowerment and the advancement of football culture in the area is demonstrated by this three-year relationship.

Women’s football in Saudi Arabia started with Eastern Flames FC, which was established in 2006 in the Eastern Province of the Kingdom and is still going strong today. The team is one of ten that competes in the Women’s Premier League and is fully owned and run by women. Eastern Flames FC represents tenacity, advancement, and shattering stereotypes as the first recognized private club for women in the area.

As the exclusive apparel provider for Eastern Flames FC, PUMA will create home, away, and third kit designs that showcase the team’s distinct brand identity and cultural influence. This alliance furthers PUMA’s objective to advance sports culture in the area and broaden its football offering through strategic partnerships with innovators, trailblazers, and disruptors.

Maram AlButairi, Eastern Flames chairwoman and CEO, said: “We are thrilled to share that we’ve teamed up with the world-famous sports brand PUMA to take women’s football to new heights. This exciting partnership is all about empowering women in football on a global scale. With PUMA’s incredible 76-year legacy and widespread presence in over 120 countries, it’s a perfect match for our club’s mission to elevate women’s football worldwide.”

Taner Seyis, managing director of PUMA Middle East, commented on the partnership: “We are excited to partner with Eastern Flames FC, Saudi’s trailblazing all-female team that embodies the spirit of perseverance and progress.”