Nike has entered into a multi-year sponsorship agreement with FC Como Women, marking a landmark partnership with an independent women’s Serie A club. This collaboration is part of a broader initiative by Mercury/13, a football consortium that acquired the Italian club earlier this year. Mercury/13 has pledged a $100 million investment to build a global portfolio of women’s teams, focusing on luxury branding and enhancing the visibility of women’s football worldwide.
Victoire Cogevina Reynal, the founder of Mercury/13, expressed the group’s belief in the potential of women’s football to generate commercial success, stating, “We are true believers in the commercial power of women’s football, and FC Como Women presented a perfect opportunity to prove our model.” The team, based in the picturesque region of Lake Como, earned its promotion to Serie A in the 2021/22 season. Under Mercury/13’s new ownership, FC Como Women is set to kick off a promising new chapter with the upcoming 2024/25 season, beginning on August 31.
This partnership with Nike marks a significant moment not only for FC Como Women but also for the broader landscape of women’s sports. As the global market for women’s football is anticipated to grow substantially over the next decade, more brands are recognizing its commercial potential. Nike’s commitment to the sport is evident, having previously supplied kits for 13 of the 32 teams in the 2023 Women’s World Cup. This new deal with FC Como Women further underscores Nike’s dedication to elevating women’s football on a global scale.
In celebration of their new alliance, FC Como Women have unveiled their 2024/25 kits through the ‘We Belong Here’ campaign, set against the stunning backdrop of Lake Como. This partnership not only strengthens Nike’s position in women’s football but also paves the way for FC Como Women to make a significant impact in the Italian league and beyond, signaling a new era for the club and the sport.