- ‘It’s Time to Claim Our #POWhER,’ is the theme for the fourth edition of World Women hour.
- This theme emphasizes women’s determination to break stereotypes, challenge norms, and overcome barriers to lead with strength.
- World Woman Hour premieres at the Grammy Museum on March 26, 2024, simultaneously streaming live on YouTube.
Max Mara joins as the Global Fashion Partner for the 2024 World Woman Hour, aligning with International Women’s Day and Women’s History Month. Under the theme “It’s Time to Claim Our #POWhER,” this collaboration aims to spotlight female leaders worldwide and inspire women to transcend barriers.
Together, World Woman Foundation and Max Mara will organize four in-store events in Chicago, New York, and Los Angeles, raising awareness about women’s pivotal role in shaping the future. Proceeds from these events will contribute to the World Woman Mentorship Program, furthering the cause of women’s empowerment. Additionally, a screening of World Woman Hour, featuring global leaders from over 20 countries, will take place at the Women History Month Annual Event hosted by the World Woman Foundation at the Grammy Museum in Los Angeles on March 31. The event will be followed by the World Woman Hero Awards and reception.
This collaboration celebrates dynamic women achievers in various fields such as science, health, business, arts, and media, including Sara Denby, Madeline Di Nonno, and Christina Francis, among others.
Rupa Dash, CEO, World Woman Foundation, said With Max Mara as our Global Fashion Partner for World Woman Hour, we are not just celebrating women’s achievements; we are igniting a movement that will empower future generations of women to claim their #POWhER and change the world.’
Max Mara Fashion Group noted, ‘World Women Foundation is a dynamic organization with a commitment to accelerating the impact of women and girls globally and investing in educating women is an important way for Max Mara to express its core values and help make a better and brighter future for our community. Max Mara continually works to empower and inspire women through our designs and our partnerships, and we are so proud to join forces with the organization on World Women Hour this year.’
World Woman Hour will premiere on March 26, 2024, at the Grammy Museum, with live streaming available on YouTube Live. For the latest updates and registration for the event, visit www.worldwomanhour.com. Follow World Woman Hour on various social media platforms to engage with the #POWhER movement.
About Max Mara: Founded in 1951 by Achille Maramotti, Max Mara is synonymous with Italian luxury and style, offering contemporary ready-to-wear and accessories tailored for today’s powerful women. With a presence in over 100 countries, Max Mara remains committed to empowering women through its designs and partnerships while staying true to its core values.