Shoppers across Majid Al Futtaim malls in the UAE now have access to enhanced payment flexibility, thanks to a new feature within the SHARE app. Majid Al Futtaim, a leader in retail, leisure, and shopping malls throughout the Middle East, Africa, and Asia, has expanded its partnership with Tabby, a renowned payment platform, to offer ‘buy now, pay later’ (BNPL) services directly through the SHAREPay feature.
This latest development comes as part of a strategic partnership first established in July 2023, which initially allowed Tabby to be used at all Majid Al Futtaim-owned stores in the UAE. However, the introduction of Tabby’s BNPL services within the SHARE app marks a significant milestone, making Majid Al Futtaim the largest retailer in the region offering BNPL services. The integration of Tabby into SHAREPay now gives customers the option to spread the cost of their purchases, particularly for luxury goods and home furnishings.
The SHAREPay feature, which is tied to the popular SHARE loyalty programme, has revolutionised the customer experience by providing an easy way to accumulate and spend points across various Majid Al Futtaim brands. By incorporating Tabby’s ‘Split in 4’ feature, customers can shop at their favourite stores and divide payments into four instalments without any interest or hidden fees. This offers a flexible and transparent shopping experience for those purchasing high-end goods or furniture.
In the first nine months following the Tabby integration, Majid Al Futtaim saw BNPL transactions worth approximately AED 253 million, far exceeding its initial forecast of AED 100 million for the first year. The growing popularity of BNPL services reflects a clear preference for more flexible payment methods, with the ‘Split in 4’ feature proving particularly attractive to customers.
The partnership has delivered significant benefits for Majid Al Futtaim’s stores, resulting in an impressive rise in the Average Order Value (AOV). Outlets such as Carrefour experienced a 70% increase, while Crate and Barrel saw a 30% uplift. Moreover, customer engagement surged globally, with a 45% increase in purchase frequency and a boost in brand loyalty, particularly among younger customers.
Across Majid Al Futtaim’s brands, over 216,000 orders have been processed through the Tabby integration, with 14% of customers making purchases from more than one brand. Notably, 60% of Tabby shoppers at Majid Al Futtaim brands are women, with an average order value of AED 867.