Grammy-winning rapper Cardi B has announced a major joint venture with Revolve Group, an e-commerce fashion platform popular among Millennials and Gen Z. After collaborating with brands like Fashion Nova, Reebok, Skims, and Marc Jacobs, Cardi B is now launching her own exclusive fashion and beauty lines through this partnership. She emphasized her passion for creating high-quality, authentic products that reflect her vibrant personality and vision. Cardi shared her excitement on Instagram, highlighting her goal of building a legacy for her children by creating something lasting and meaningful beyond her music career. While the product details and launch dates are yet to be revealed, Cardi expressed confidence that her creations will resonate with customers and bring them back for more.

WWD reported that the partnership will include the launch of her debut apparel and beauty lines and also marks Revolve’s expansion into the beauty sector.

“People have been expecting both from me. My beauty line, people have been expecting that, like an album,” Cardi B teased to the outlet. “When something is so expected, people want it to be the best, or, they want it to be the worst so they can be like, ‘Haha you don’t know about sh*t b***h!’ People expect the best from both fields. We have to come in strong.”

Foster added, “It’s literally reflecting and translating what we built in terms of Cardi B the brand, the artist, and taking that same synergy and putting that into this. I think some people think that you have to remove your most authentic self to raise your profile, but I think what we’ve been able to do so great is embrace her most authentic self and evolve that without changing who she is at her core. That’s what we’re trying to build in both categories.”

Cardi credited Rihanna, Kim Kardashian, and Beyoncé for serving as inspiration to build a legacy to leave for her three children.

“It doesn’t suffice how many number-one [hits] I have, or how big my name is. I mean, I am a legend, but if God forbid something happens to me, I don’t want my kids to be fighting with record labels on how much percent they’re going to get with my music,” she explained.She didn’t share when exactly the apparel and beauty lines will be ready for the public, but did wear a dress from the collection when she announced her latest business venture.