Madonna has returned as the face of a new campaign from Dolce&Gabbana Beauty, fronting its flagship fragrance The One as it marks its 20th anniversary.
Released on January 8, 2026, the campaign signals the latest chapter in a long-running creative relationship between the Italian luxury house and the seven-time Grammy Award winner. The collaboration spans more than three decades, beginning with Dolce&Gabbana’s 2010 black-and-white advertising campaign photographed by Steven Klein, and extending to Spring–Summer 2025, when Madonna’s influence reappeared on the brand’s runway at Milan Fashion Week through design references embedded across the collection.
The anniversary campaign expands beyond still imagery into a cinematic short film, with Madonna appearing alongside actor Alberto Guerra. According to the brand, the film explores the balance between reinvention and tradition, reflecting both the fragrance’s legacy and its contemporary evolution.
To coincide with the anniversary, Dolce&Gabbana Beauty has introduced two new fragrances, The One Eau de Parfum Intense and The One for Men Parfum, alongside a reformulation of The One for Men Eau de Parfum.
The One Eau de Parfum Intense has been created by perfumer Quentin Bisch as a deeper ambery-floral interpretation of the original scent. It opens with notes of pink pepper, mandarin and blackcurrant, developing into a jasmine heart and finishing with a vanilla-amber base. The fragrance is housed in an amber-gold glass bottle intended to reflect its heightened intensity.
The One for Men Parfum, developed by Jean-Christophe Hérault, offers a more pronounced ambery-spicy profile. Opening notes of black pepper, nutmeg and tarocco orange transition into a woody-aromatic heart of labdanum, patchouli and clary sage, before settling into a base of tobacco, vetiver and amber. The scent is presented in a semi-lacquered amber-toned bottle with a glossy black cap.
Completing the launch is the reformulated The One for Men Eau de Parfum by Christine Nagel. The updated composition combines mandarin, bergamot, lychee and white peach with a floral heart of rose, lily of the valley and jasmine, anchored by vanilla, amber and soft musks. The fragrance is packaged in a transparent glass bottle displaying its golden hue, finished with a gold cap.
All three fragrances are available exclusively at Macy’s stores and via Macys.com.
