Automobili Lamborghini has returned to Courchevel in the French Alps for the third European edition of its #SheDrivesaLambo initiative, bringing together women from a range of professional backgrounds for a two-day programme focused on performance driving, discussion and shared experience. The event took place in Les Trois Vallées, one of the world’s largest connected ski areas, with Le K2 Palace serving as the main venue.
This year’s edition centred on the theme “Horizon”, intended to reflect ideas of perspective, elevation and progression. Set against the open alpine landscape of Courchevel, the concept framed the programme’s activities and conversations, with the surroundings reinforcing the idea of looking beyond established expectations.
“Lamborghini is more than just a symbol of power and luxury, it’s a brand that stands for pushing boundaries and redefining expectations,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “With #SheDrivesaLambo, we demonstrate our commitment to diversity and inclusivity and showcase how our brand resonates with women who are as bold and uncompromising as our cars.”
A central focus of the event was the Lamborghini Temerario, showcased through a series of on-road and snow-based driving sessions. The new model features a 4.0-litre twin-turbo V8 combined with three electric motors, delivering more than 920 CV. Participants drove across mountain passes, switchbacks and high-altitude roads in Les Trois Vallées before moving to a dedicated ice track. There, professional Lamborghini drivers led drifting sessions designed to highlight vehicle control and responsiveness in low-grip conditions.
Alongside driving activities, the programme included discussions on technology, leadership and personal experience. Guests took part in conversations with Daniela De Vivo, Project Leader of Whole Vehicle Development at Lamborghini, and Anja Blancha, a record-breaking mountaineer and explorer known for summiting K2 without supplemental oxygen and completing a solo, unsupported expedition to the South Pole.
Speaking during the event, Daniela De Vivo reflected on her career path and the realities faced by women working in engineering. “As a woman representing a small field in the automotive sector, doing my dream job every day, I couldn’t be happier to share my experiences and receive valuable feedback from empowered and courageous women,” Daniela said. “It’s inspiring to see women with different backgrounds—from automotive to architecture, to fashion and the media industry—challenging the status quo and shaping the future each in their unique way. I am proud to be part of this journey, and I hope to see even more women in engineering, pushing the boundaries of what’s possible.”
Hosted at Le K2 Palace, the event combined high-performance driving with curated hospitality, reflecting Lamborghini’s focus on design, innovation and detail. The Courchevel gathering marked another chapter in #SheDrivesaLambo, as the brand continues its wider efforts around diversity, inclusion and representation within the automotive sector.
