Krvvy, a startup focused on functional innerwear and shapewear for women, has raised Rs 6.1 crore in a pre-seed funding round. The investment was co-led by Titan Capital and All In Capital, with several notable angel investors also taking part. Among these investors are Nikita Gupta, Co-founder of Housepital; Emmanuel Suraj, CEO of DefinEquity; Anuj Jain, VP at Investwell; and Anubhav Arora, Head of Credit at Metalbook.

The fresh capital will enable Krvvy, a direct-to-consumer (D2C) brand, to broaden its footprint both online and offline across India. The company plans to dedicate a significant portion of the funds to research and development, aimed at expanding its product range and introducing new, innovative functional innerwear to the Indian market.

Yash Goyal, Krvvy’s Co-founder and CEO, who previously worked in investment banking, explained, “This funding will primarily be allocated to research and development, allowing Krvvy to expand its product range and introduce innovative functional innerwear products to the Indian market.”

Founded in May 2024 by two engineering graduates, Yash Goyal and Anant Bhardwaj, Krvvy is working to fill a crucial gap in the market by prioritising comfort and practicality in its designs. The startup is responding to a growing demand for shapewear among Indian women, a category that has gained significant traction in Western markets.

Currently, Krvvy’s products are sold primarily through its website and major e-commerce platforms like Amazon and Myntra. However, with the new funding, the brand is set to accelerate its growth and expand its offerings, catering to the evolving needs of Indian consumers in the shapewear and innerwear segment.