South African leadership behavioral training platform Yugrow is all set to spread its wings in Asia to address the region’s unique societal and cultural challenges.
This startup already supports women from Brazil, Egypt, Kazakhstan, Türkiye, the UK and South Africa, says Yugrow co-founder Kele Boakgomo.
“With many countries in Asia being considered emerging markets, including China, India, Indonesia, Korea, Malaysia, the Philippines, Taiwan and Thailand, we feel that we can leverage not only our expertise in the developing world but also cutting-edge technology to help upskill woman so they can take on leadership roles,” she says.
“By leveraging AI, we feel we can help companies undertake quantifiable measures for their leadership training without being burdened by excessive costs,” says Boakgomo.
“AI algorithms analyze data from coaching sessions, identify patterns, and tailor programs to individuals’ areas of opportunity. It also provides data and insights about the women in the program that enable quality conversations on career opportunities. Our goal is to serve women on a global scale, building a successful tech business out of Africa that inspires other female entrepreneurs. We believe technology is the ultimate equalizer,” says Boakgomo.
“As I advanced in my career, I saw the structural obstacles hindering women’s growth and performance, despite their technical abilities. Our global ambition, enabled by technology, will enable us to play our role in closing the economic gender gap, and shape inclusive societies,” Boakgomo says.