At CES 2025 in Las Vegas, Nvidia founder Jensen Huang stood before a captivated audience, admiring the stunning, lifelike real-time graphics that flickered across the screen behind him. As a dark-haired woman walked through ornate golden doors, the light streaming through intricate stained glass windows highlighted the sheer complexity of the scene.
“The amount of geometry that you saw was absolutely insane,” Huang remarked to the thousands gathered in the room. “It would have been impossible without artificial intelligence.”
This was the moment Huang unveiled Nvidia’s new GeForce RTX 50 Series desktop and laptop GPUs, marking the company’s most advanced graphics processor units aimed at gamers, creators, and developers alike. The GPUs are set to revolutionise both desktop and laptop computing, offering unprecedented power for gaming and creative work.
Ahead of his keynote, Nvidia’s stock rose by 3.4%, breaking its previous record from November. Despite growing concerns over the soaring prices of AI stocks and fears of a potential market bubble, the industry continues to buzz with optimism about its future prospects.
Huang introduced the RTX 50 Series GPUs powered by Nvidia’s cutting-edge Blackwell AI chip, which promises significant advancements in AI-driven rendering. “Blackwell, the engine of AI, has arrived for PC gamers, developers and creatives,” he declared. “It is the most significant computer graphics innovation since we introduced programmable shading 25 years ago.” He also announced that Blackwell technology has now entered full production.
This new generation of technology builds on Nvidia’s groundbreaking work from a quarter of a century ago. The company also revealed “RTX Neural Shaders,” a breakthrough that uses AI to render game characters with remarkable detail. Rendering human-like figures in digital spaces is notoriously difficult, as even minor flaws are easily noticeable to viewers.
In addition to rendering innovations, Huang discussed a new suite of tools that allow for the creation of “autonomous characters” in video games. These characters are designed to think, plan, and act like human players, which can enhance gaming experiences by offering strategic insights and more adaptive AI opponents that can adjust tactics in real-time, creating more dynamic challenges for players.
Nvidia is not alone in its AI ambitions at CES 2025. Other tech giants, including AMD, Google, and Samsung, are also presenting their own AI-driven tools and technologies, designed to help both content creators and consumers enjoy enhanced entertainment experiences. With the growing role of artificial intelligence, the future of gaming, creation, and digital interaction seems set to evolve at an astonishing pace.
