Miami-based influencer marketing platform Influur has successfully raised $10 million in its Series A funding round. The investment was led by Point72 Ventures and HTwenty Capital, with additional backing from high-profile investors such as Sofia Vergara, Thalía, Daniel Gutenberg, Magma Partners, Daedalus, IGNIA, Redwood, Vamos Ventures, Amplifica Capital, and IDC Ventures. This brings Influur’s total funding to $20 million.
Launched in 2021 by Venezuelan entrepreneurs Alessandra Angelini, Fefi Oliveira, Paula Coleman, and Valeria Angelini, Influur has quickly become a go-to platform for creators and brands. It simplifies influencer marketing by providing an integrated space for brands to discover, hire, and manage influencers while tracking campaigns from start to finish. Influencers, on the other hand, can find job opportunities and access all the tools they need in one place. The platform also ensures both parties benefit from safeguards against fraud and transparent pricing.
Ishan Sinha, partner at Point72 Ventures, commented on the platform’s value to creators: “Creators are good at making content. But they might not be business-savvy entrepreneurs. So having a place where their money can live, they can get a quick payout, and see their analytics is powerful.”
The newly secured funds will help Influur continue to enhance its platform, enabling brands to track their influencer campaigns more efficiently. The company also plans to roll out new financial products for creators, including loans, debit cards, and credit cards.
With over 40,000 creators currently using the platform to connect with brands, Influur is positioning itself as a key player in the influencer marketing space, offering both enhanced tools for businesses and financial services for content creators.
