The third iteration of Beauty & You India, an incubation program designed to find, highlight, and support the upcoming generation of beauty brands in this developing market, has been launched by The Estée Lauder Companies (ELC) and Indian beauty and lifestyle store Nykaa. Applying at www.beautyandyouawards.com until August 29, 2024, are beauty companies, entrepreneurs, inventors, and creators with an emphasis on India.
“Beauty &You India 2024 seeks applicants with a supercharged vision for the future of Indian beauty and its impact on the broader beauty ecosystem. This encompasses companies with social initiatives that enhance the lives of their communities and the ecosystems in which they operate. It also includes founders who are developing new technologies, ingredients, or solutions that address existing challenges for Indian beauty consumers while driving innovation across Skin Care, Makeup, Hair Care and Fragrance categories,” said The Estée Lauder Companies.
The application pool doubled in size between the first edition in 2022 and the second edition in 2023. This year’s program has an added feature: winners will get access to the Beauty&You India Bootcamp, which offers one-on-one mentorship sessions with prominent figures in the industry, including Rohan Vaziralli, General Manager, ELCA Cosmetics Private Limited; Falguni Nayar, Founder & Chief Executive Officer, Nykaa; and Sabyasachi Mukherjee, Founder, Sabyasachi.
“India represents one of the most exciting global economies for beauty today. A growing consumer base, an exciting retail landscape, and one of the most powerful entertainment markets in the world continue to fuel unprecedented growth. The market is poised to continue to drive both national and global trends. We are excited to support the founders and creators in their journey,” said Shana Randhava, Senior Vice President, New Incubation Ventures, ELC.
