HSBC has been officially named the retail banking partner for the upcoming Women’s Rugby World Cup 2025 in England, marking a significant milestone in its ongoing support of the sport. The announcement extends HSBC’s longstanding relationship with World Rugby, which spans over 14 years and includes partnerships such as HSBC SVNS.
The collaboration aims to elevate the visibility of women’s rugby while continuing to support youth involvement and financial education initiatives. Through various grassroots programmes run in partnership with World Rugby, HSBC has already introduced more than 500,000 young people to the game, a testament to its commitment to broadening the sport’s reach.
As part of its engagement during the tournament, HSBC plans to roll out several activities focused on building financial confidence. These include tailored financial wellbeing sessions for players and engaging initiatives for young fans attending the event.
The 2025 edition of the Women’s Rugby World Cup is already setting records, with over 300,000 tickets sold so far, twice the attendance of the previous tournament held in New Zealand.
Speaking on the partnership, World Rugby Chief Executive Alan Gilpin said, “We are delighted to have HSBC as the Official Retail Bank of Women’s Rugby World Cup England 2025. Their long-term commitment to the growth of the sport, and particularly women’s rugby, continues to be transformational.
This partnership is a testament to HSBC’s support in providing opportunities for aspiring players and inspiring new generations of fans around the world and is another strong endorsement of a tournament that will be the biggest and best yet.”
Becky Moffat, Head of Customer for HSBC UK, highlighted the significance of the bank’s role in supporting the tournament. He said, “HSBC is incredibly proud to be the Official Retail Bank for Women’s Rugby World Cup 2025, building on our longstanding partnership with World Rugby.
Rugby’s values of integrity, passion and respect resonate with HSBC and our customers. From grassroots to the global stage, our aim is to support the growth of rugby – helping players, fans and communities achieve their ambitions both on and off the pitch.”
With growing anticipation surrounding what is set to be the largest Women’s Rugby World Cup to date, HSBC’s involvement underscores the evolving landscape of the sport and highlights the broader impact that strategic partnerships can have on both athletes and fans.
