Gupshup, a leading player in conversational AI and messaging engagement, has appointed Trisnia Anchali Kardia as its new Country Head for Indonesia. This strategic move is part of the company’s efforts to strengthen its position in one of Southeast Asia’s most dynamic and rapidly growing markets. With its proven track record of working with major clients like Gojek, Tokopedia, SuperIndo, and Cinepolis, Gupshup is now keen to tap into the burgeoning conversational commerce sector in Indonesia.
Indonesia’s digital landscape is expanding rapidly, driven by increased mobile usage and evolving consumer expectations. As local businesses look for new ways to engage with customers and streamline their operations, Gupshup’s innovative solutions – including its Conversational Cloud platform and AI-driven messaging tools – are set to play a key role in this transformation. With this in mind, the company has appointed Kardia to lead its Indonesian operations and take advantage of the opportunities presented by this fast-evolving market.
Before joining Gupshup, Kardia was the Country Head for Graas, a leading provider of messaging and customer engagement solutions, where she led the company to achieve impressive growth, including a 120% increase in revenue. Her success at Graas was marked by her ability to grow the client base and significantly expand the company’s presence. Kardia’s professional journey also includes key leadership roles at major companies such as Telkomsel, where she helped launch the company’s digital advertising business, and Zomato Indonesia, where she contributed to the growth of the food delivery platform. Additionally, she served as Chief Commercial Officer at Line, where she managed the development of the company’s enterprise messaging products, further honing her expertise in business communication and digital solutions.
Speaking about her new role, Trisnia Anchali Kardia expressed her enthusiasm about leading Gupshup’s operations in Indonesia. “Indonesia is at an exciting crossroads of rapid digital growth and evolving consumer behaviors,” she said. “With Gupshup’s innovative Conversational Cloud and AI Agent capabilities, we are well-positioned to help Indonesian businesses enhance customer engagement, scale operations, and drive digital transformation.”
Beerud Sheth, Co-Founder and CEO of Gupshup, praised Kardia’s appointment, noting the depth of her experience and her ability to drive innovation. “Her extensive experience in business messaging, driving adoption of innovative offerings, and strong connections within Indonesia’s tech ecosystem make her an invaluable asset as we expand our presence in the region,” he said.
With Indonesia being one of the most digitally connected countries in Southeast Asia, businesses in the region are increasingly turning to AI-powered solutions to enhance their customer interactions. Gupshup’s Conversational Cloud platform offers a comprehensive suite of tools designed to help companies engage customers across a variety of messaging platforms, while its AI Agents provide automated support and personalized experiences at scale. As the demand for such solutions grows, Gupshup is positioning itself to become a key partner for Indonesian companies looking to stay ahead in the digital age.
Kardia’s deep understanding of the local market and her proven leadership skills make her well-suited to lead Gupshup’s efforts in Indonesia. With her track record of success in driving business growth, she is expected to play a pivotal role in expanding the company’s presence and fostering new partnerships across the region.
As the demand for conversational AI continues to grow globally, Indonesia’s expanding digital ecosystem offers significant opportunities for Gupshup. The company is looking to leverage Kardia’s expertise to build lasting relationships with businesses across sectors, from e-commerce and telecommunications to retail and finance.