Golf Saudi has announced a new partnership with global professional services firm Aon plc for the PIF London Championship, staged at the Centurion Club.
As the official partner for the event, which ran from Friday to Sunday, Aon brought its global reach and shared vision with Golf Saudi to further the development of women’s golf on an international stage. The PIF London Championship is regarded as one of the key fixtures on the women’s golf calendar and gave Aon a platform to highlight its brand and expertise to a worldwide audience.
The competition drew a high-calibre line-up, including Golf Saudi ambassadors Celine Boutier, ranked 17th in the world, Anne Van Dam of the Netherlands, and Denmark’s Emily Pedersen, who claimed victory at the Saudi Ladies International in 2020. London marked the third stop on this season’s PIF Global Series, following earlier tournaments in Saudi Arabia and South Korea.
Spain’s Carlota Ciganda, another Golf Saudi ambassador, also took part. A regular at the Solheim Cup and an eight-time LET champion, Ciganda arrived in the UK in strong form, fresh from winning the Meijer Classic on the LPGA Tour and a season-closing victory on home turf in Spain in 2024.
Julie Page, CEO for Aon’s Europe, Middle East and Africa region, said: “We are proud to support the advancement of women’s golf on the world stage and help generate the visibility the sport deserves. Congratulations to all the inspirational women who took part.”
The partnership also aligns with Saudi Arabia’s Vision 2030, which aims to not only raise the profile of female athletes but also diversify the economy, drive tourism, and enhance quality of life through sports and entertainment.
Samer AlFayez, CEO for Aon in Saudi Arabia, said: “This collaboration underscored our worldwide support of women’s golf, but also our commitment to Vision 2030.” He added, “We believe in the power of sport to inspire positive change and international engagement and look forward to contributing to Saudi Arabia’s growing legacy in global golf and supporting the nation’s transformation journey.”
Golf Saudi manages the prestigious tournaments that form the PIF Global Series and runs an array of on-site activities and campaigns aimed at encouraging women and girls of all skill levels to participate in the sport. By creating new opportunities, the organisation is making golf more accessible and inclusive than ever before.
Noah Alireza, CEO of Golf Saudi, said: “This partnership with Aon reflected the kind of global collaboration that aligns with Golf Saudi’s ambition to drive impact through sport. Women’s golf is not just gaining momentum—it is defining a new era of growth, excellence, and opportunity. Through the PIF Global Series, and with committed partners like Aon, we are not only elevating the professional game, but creating pathways that connect Saudi Arabia’s vision with global progress.”
