The Global Wellness Economy has climbed to a new high of $6.8 trillion in 2024, according to the Global Wellness Economy Monitor 2025 published by the Global Wellness Institute (GWI). The latest figures show the sector has doubled in size since 2013 and expanded by 7.9% year-on-year.
The report highlights that every major segment of the wellness market has now exceeded pre-pandemic spending levels. Wellness estate and mental wellness recorded the strongest rises between 2019 and 2024, growing by 19.5% and 12.4% respectively. Workplace wellness was the only category to contract, registering a 1.5% fall in expenditure.
Regionally, North America, the Middle East-North Africa, and Europe are leading the market’s upward trajectory. The GWI also notes that the global wellness industry is now larger than sectors such as sports, tourism, and pharmaceuticals.
Looking ahead, the organisation expects the market to reach $10 trillion by 2029, driven by global ageing trends and rising demand for preventative and longevity-focused solutions. By the end of the decade, wellness is forecast to account for 7.1% of worldwide GDP.
Katherine Johnston, GWI senior research fellow, said: “Now that the wellness economy has fully recovered from the pandemic, we can see how unstoppable it is as a consumer trend, and also how much the future growth has been accelerated by our pandemic experiences.”
“There’s been a sea change in consumer mindsets, with prevention, mental health, social connection, the impacts of our living environments, and nature becoming dramatically more important all over the world. These shifts are fuelling growth across all wellness sectors––from wellness real estate and mental wellness to hot springs and social bathing to more sophisticated preventative medical-wellness solutions.”
