Fuze, a financial infrastructure provider operating across the Middle East and Turkey, has appointed Serena Sebastiani as its new Group Chief Strategy and Venture Officer (CSVO), as the company continues to expand its regional and international footprint.
Sebastiani joins Fuze from PwC Middle East, where she most recently served as Virtual Assets Consulting lead. She also currently holds several industry leadership roles, including Co-Chair of the MENA Fintech Association’s Digital Assets Committee and President of GCC at the Association for Women in Cryptocurrency.
Commenting on her appointment, Serena Sebastiani said: “Having been part of the early build-out of the UAE’s digital assets ecosystem and witnessing its rise as a global hub, joining Fuze feels like a natural progression. After years of advising and shaping the industry, I’m stepping into the arena to scale a business I deeply believe in. I’m excited to join a leadership team that has poured relentless commitment into this vision, one I witnessed being born and built. This is a commitment I fully share and am ready to accelerate.”
Mo Ali Yusuf, CEO and Co-Founder of Fuze, said the appointment brings a wide range of expertise to the company. He said: “Welcoming Serena into the business is like hiring three world-class experts in one. Her strategic advisory capabilities, specialist aptitude within virtual assets and robust experience within regulatory environments, will be of great benefit to Fuze as we scale the future of finance in the region and beyond.”
Sebastiani brings more than 15 years of experience advising financial services firms across Europe and the Middle East. Her career includes work with investment banks, asset and wealth managers, securities services providers, as well as governments and regulators. She has contributed to the development of Europe’s securities market infrastructure and played a role in shaping regulatory frameworks for fintech and digital assets.
Her experience also includes advising on the establishment of the first Virtual Assets Regulatory Authority, supporting governments and regulators on policy development, guiding banks and virtual asset service providers entering new markets, and contributing to the creation of new fintech and digital asset propositions.
In her new role, Sebastiani will oversee Fuze’s strategic growth and support the company’s scaling across its core infrastructure offerings. These include its institutional over-the-counter (OTC) desk, digital assets-as-a-service (DaaS) platform and payments business. She will also help shape Fuze’s long-term strategy and product roadmap for its API-integrated financial services offering aimed at banks, institutions and enterprises.
