Finnish location-intelligence startup CHAOS has secured €2 million in fresh investment to scale its AI-powered real estate analytics platform across the Nordics and the DACH region. Founded in Helsinki in 2017, the company aims to help property professionals navigate increasingly complex city environments shaped by shifting demographics, mobility patterns, and fragmented data sources.
The round was backed by Nidoco, the firm’s largest investor, alongside Finnish state-owned finance provider Finnvera. The company says the funding will go towards enhancing its technology, broadening its data capabilities, and accelerating its commercial expansion in Germany, Austria, Switzerland, and neighbouring Nordic markets.
CHAOS’ platform aggregates extensive geospatial and urban information, offering users tools to analyse rental levels, benchmark locations, model investment scenarios, and manage assets through structured, data-driven workflows. The startup argues that its approach allows decision-makers to understand how urban environments evolve and how these changes influence performance in the property sector.
The business was co-founded by CEO Natalia Rincón-Eriksson and COO Paloma Bautista Sánchez, both of whom have backgrounds in urban research and technology. Rincón-Eriksson said her experience working internationally as an architect revealed gaps in how cities were being planned.
She told TFN, “It all started from personal experience… real estate has always said ‘location, location, location,’ but what truly defines a location is the life and demand created by its people.”
She added that “there was no tool, no system that could capture this human perspective.”
CHAOS says its platform integrates multiple datasets, including demographics, mobility, business activity, neighbourhood growth and infrastructure, enhanced by AI and data science techniques. Its predictive analytics and automated reporting tools aim to assist real estate professionals from early-stage strategy through to asset management.
Rincón-Eriksson noted, “Our technology stands out because it supports the entire real estate value chain… through intuitive dashboards, automated reports, and intelligent assistants, all designed for real estate professionals, not data scientists.”
Following its new funding, the company plans to deepen its predictive capabilities, expand the data sources within its platform, and introduce new modules aligned with shifting urban patterns. Its long-term goal is to establish itself as Europe’s leading provider of people-centred intelligence for the property sector.
Rincón-Eriksson said, “Our mission is to reinvent the real estate industry by democratizing data… our goal is to become Europe’s leading business intelligence platform for the real estate industry.”
She also reflected on her experience as a woman in tech, stating, “I studied both architecture and computer science, so from the start, I was used to being one of the few women in the room… We don’t need to be someone else to succeed, we just need to be ourselves.”
