Flo Health, the #1 downloaded women’s health app worldwide,has secured more than $200 million in a Series C funding round from General Atlantic, a premier global growth investor. This significant investment propels Flo’s valuation above $1 billion, making it the first purely digital women’s health app to reach unicorn status.
Flo Health is dedicated to supporting women throughout their health journeys, from menstruation and conception to pregnancy and menopause. The app, which boasts over 120 medical professionals, provides comprehensive cycle and ovulation tracking, allowing users to monitor more than 70 symptoms. The platform also offers tailored health insights, expert tips, and access to a private community for discussing health and wellness topics. In 2023, Flo introduced ‘Flo for Partners,’ a feature designed to educate users’ partners on menstrual and reproductive health. Additionally, the app’s award-winning ‘Anonymous Mode’ was recognized as one of Time’s Best Inventions of 2023, ensuring users’ reproductive health information is securely protected.
The partnership with General Atlantic is set to fuel Flo’s next growth phase, focusing on expanding into new segments such as perimenopause and menopause. Flo also plans to enhance its tech-driven health insights and pursue strategic expansion opportunities. To achieve these goals, the company will increase its R&D workforce, investing in top-tier talent across its global offices in Europe and North America. General Atlantic’s expertise in scaling consumer technology and healthcare companies will be invaluable in supporting Flo’s ambitious expansion plans.
Flo Health’s co-founder and CEO, Dmitry Gurski, expressed his excitement about reaching unicorn status, stating, “Reaching unicorn status is a significant milestone for Flo and the entire femtech industry. When we started Flo, we identified a huge gap in women’s health services. Now, we’re a leader in a global movement to make women’s health a priority everywhere. We’re already helping hundreds of millions of women, and our goal is to reach 1 billion women through our global pro-social program. This initiative provides free access to Flo Premium across 66 countries, including India, Indonesia, and Nigeria, with nearly 12 million women already benefiting. We’re committed to building a better future for female health, where every woman feels understood and supported, regardless of her location or economic status. This investment from General Atlantic will help propel Flo Health’s growth as we continue normalizing conversations about women’s health, improving health literacy, and raising awareness of women’s health issues worldwide, especially in underserved regions.”
Jessie Cai, Principal at General Atlantic, added, “We have been lucky enough to watch the Flo team over the past five years build a beloved, mission-critical app for women globally, and now we have the fortunate opportunity to partner with Dmitry and his team. We are excited about their big vision and the innovation ahead for the broader women’s health and wellness ecosystem. We believe Flo is a category leader and look forward to leveraging our deep expertise across disruptive consumer technology and subscription platforms to support the company’s continued growth.”
Anna Klepchukova, Chief Medical Officer of Flo Health, highlighted the investment’s impact, saying, “This investment accelerates Flo’s mission to revolutionize women’s health. With women spending 25% more of their lives in poor health compared to men, we’re committed to changing this unacceptable status quo. As the #1 OB-GYN-recommended cycle tracking app, Flo empowers users with tailored health insights, enabling better-informed conversations with healthcare providers. We serve as a tool for preventive care and health education, helping our users recognize potential issues early and encouraging proactive healthcare management. With 1 in 4 US women using Flo, our platform is uniquely positioned to bring women’s health into the 21st century, all while maintaining the highest standards of medical credibility, data privacy, and user trust.”
The transaction, advised by GP Bullhound, is subject to customary closing conditions. As part of the deal, Tanzeen Syed, Managing Director and Head of Consumer Internet and Technology at General Atlantic, and Jessie Cai will join Flo’s Board of Directors.