Netic, a startup developing autonomous AI tools for the home services sector, has raised $23 million in a Series B round led by Founders Fund. The company, which focuses on industries such as plumbing, roofing and electrical work, plans to use the investment to accelerate product development and scale its technology.

The platform provides an AI-driven revenue engine that automates outreach, bookings, marketing and analytics for service businesses. Netic argues that while AI adoption has surged across Silicon Valley, trades and essential home services remain largely overlooked despite high operational complexity.

Netic was founded by Melisa Tokmak, a Stanford-trained computer scientist who grew up in a small town in Turkey before moving to the United States to pursue technology and AI. Prior to establishing the company in late 2024, she served as General Manager and Chief of Staff at Scale AI, where she worked across government and enterprise divisions.

Her motivation for launching Netic stemmed partly from her own difficulties accessing reliable home services. She aimed to “level the playing field” by creating AI that autonomously executes tasks rather than operating purely as a support tool. The early team brings together AI experts from Palantir, Hudson River Trading and Scale AI, alongside sector specialists including Brandy Loudermilk, former Director of Customer Operations at Paschal Air Plumbing and Electric, which became Netic’s first customer.

Netic’s system is built around AI agents capable of managing calls, text messages and digital chats while integrating with existing customer relationship and field management platforms. Its “Netic Brain” is trained specifically on service-industry workflows and operational inputs, enabling it to function differently from general-purpose text-based systems. It also captures incoming leads across multiple channels and uses external indicators, including weather patterns, to better anticipate demand.

With the fresh funding, the company plans to expand its technology stack, strengthen its integration across the home services market and roll out its product regionally before moving to nationwide availability. Melisa’s longer-term vision centres on AI supporting core infrastructure and allowing trade businesses to operate as more tech-enabled organisations.