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Empowering Emirati Women: PureHealth welcomes first cohort of 28 UAE nationals to Emirati Women Chapter initiative

Women's Tabloid News Desk
Women's Tabloid News Desk

Key Highlights:

  • Under the patronage of Her Highness Sheikha Fatima bint Mubarak, PureHealth and the General Women’s Union (GWU) launched the Emirati Women Chapter (EWC) initiative to empower Emirati women in personal and professional spheres. The initiative aims to support their growth and development through mentorship and guidance.
  • PureHealth’s dedication to supporting Emiratisation and promoting inclusivity is demonstrated through the EWC initiative. By providing Emirati women with opportunities for mentorship and guidance, the program seeks to create a more inclusive society where women can equally contribute to advancements in various fields, particularly healthcare and longevity sciences.
  • The EWC initiative not only focuses on the current cohort of 28 participants but also aims to create a ripple effect of empowerment and mentorship. Upon completing the program, participants have the opportunity to become mentors themselves, thereby expanding the initiative’s impact and contributing to the advancement of future generations of Emirati women.

Under the patronage of Her Highness Sheikha Fatima bint Mubarak, the Mother of the Nation, Chairwoman of the General Women’s Union (GWU), President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation (FDF), PureHealth, in collaboration with the General Women’s Union (GWU), hosted the official event for Emirati Women Chapter (EWC) with the announcement and onboarding of the initiative’s first set of participants. Held at Manarat Al Saadiyat in Abu Dhabi, 28 Emirati women were onboarded onto the mentorship initiative that is dedicated to empowering and inspiring women on their journey towards personal and professional growth.

The commencement of EWC marks a milestone in PureHealth’s mission to foster the advancement of Emirati women in all sectors, in line with the group’s commitment to bolstering Emiratisation and championing a more inclusive society. 

EWC offers Emirati women from all industries the opportunity to work alongside mentors to achieve their personal and professional goals. Over the next nine months, each participant will receive invaluable guidance and support from specialist trainers and coaches. On completing the programme, participants will have the chance to become mentors themselves, actively contributing to the creation of future success stories and paying it forward to other Emirati women.

Her Excellency Noura Al Suwaidi, Secretary General of the General Women’s Union, said: “The UAE today is characterised by a strong culture of women empowerment that has been cultivated over the course of more than five decades. The Emirati Women Chapter is yet another consequence of – and contributor to – this culture, aligning with the union’s vision to enhance women’s pioneering role, but also embodying a salient partnership with PureHealth. The 28 ladies selected for the programme represent a new community of future mentors and empowerment champions. This leading group of national talent will go on to motivate and upskill others, helping to amplify the impact of this vital initiative, and strengthening the sense of community among Emirati women everywhere.”

Shaista Asif, Group Chief Executive Officer of PureHealth, said: “PureHealth’s mission to unlock time for humanity hinges on harnessing the full potential of available human capital and realising the power of knowledge-sharing. This requires a truly inclusive society in which women can contribute equally to advancements in all fields, especially in healthcare and the science of longevity. The Emirati Women Chapter is a mechanism for creating this kind of society, and we are grateful for the General Women’s Union’s collaboration and integral support to bring this programme to fruition. We congratulate each of the women selected for the inaugural Emirati Women Chapter and wish them well in their endeavours.”

At the event, the EWC participants were informed of their roles and had the chance to network with each other as well as with EWC board members. Participants were introduced to their mentors for the duration of their time in the programme who will help them to achieve the learning and development objectives set by each candidate.

The EWC is led by a steering committee of five senior figures, including PureHealth’s Group CEO. The committee is supported by a team of ten external mentors, who include specialist trainers, such as qualified life and business coaches. The mentors will conduct one-to-one sessions, but participants will also take part in collaborative group sessions where they will share their experiences.

Of the 28 participants, 10 are pursuing a personal goal or passion, while 18 are aiming to achieve career goals. Some of the personal goals are related to sports and poetry, while others include becoming a published author, completing fellowship programmes and contributing to social development initiatives. By completing the programme, participants will not only aim to achieve their aspirations, but they will also have the opportunity to become a certified coach to transform the lives of other women in future cycles. The next cycle will launch at PureHealth’s Remarkable Emirati Women Event in October 2024.

PureHealth is helping to drive the national agenda, with a focus on Emiratisation and empowering women. The group has a team of more than 3,000 Emirati women across diverse specialties, contributing to the nation’s dynamic healthcare sector.


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