Contact Financial Holding has announced a strategic partnership with the Women’s Economic and Social Empowerment Program (WESEP). This initiative, funded by the United States Agency for International Development (USAID) and led by Pathfinder International, represents a significant leap forward in the drive to elevate low-income women across Egypt.
WESEP is geared towards enhancing the economic and social standing of women by fostering greater private sector and civil society engagement. The programme is focused on broadening women’s roles in the workforce, stimulating demand for tailored financial services, and addressing violence against women. Its mission is to cultivate an environment where women feel safe and valued, equipping them with the tools to achieve financial independence and combat domestic and societal violence.
The initiative will roll out in several key governorates including Assiut, Beheira, Cairo, Giza, Minya, Qena, and Sohag. Through a variety of targeted interventions, the programme aims to empower women by raising financial awareness and providing supportive measures to enable them to thrive both economically and socially. It will also work in collaboration with market partners to develop and advocate for innovative, gender-inclusive solutions.
Dina Kafafi, Chief of Party for WESEP, remarked: “This partnership is a significant step towards enhancing women’s economic empowerment in Egypt. We are excited to see the positive impact it will have on the lives of the beneficiary women and look forward to working with Contact to achieve the program’s goals.”
Said Zater, CEO of Contact Financial Holding, commented: “We are committed to contributing to corporate social responsibility and achieving sustainable development goals. This partnership reflects our dedication to empowering women and promoting financial inclusion. By providing tailored financial services and increasing financial awareness, we aim to support women’s economic participation and achieve sustainable growth.”
The partnership is set to continue through to February 2027, with ongoing activities including financial awareness sessions and other supportive measures aimed at realising the programme’s objectives.