Citi International Bank is all set to expand its business operations to Thailand and Asia. This move comes after the economies in this region experienced a huge growth spurt, leaving it an area full of untapped lucrative business opportunities.
Citi looks into tapping Asian markets for its open mindset of Foreign Direct Investments (FDIs), rapid economic growth, and its blossoming trade and economic opportunities. The Managing Director and Head of Citi Commercial Bank (CCB) for Asia North, Australia, and Asia South, Gunjan Kalra commented, “Through our specialized business unit CCB, Citi is poised to support the international ambitions of medium-sized enterprises in Asia and Thailand. Under the umbrella of CCB’s robust capabilities, the bank offers a comprehensive suite of financial services spanning money and capital markets, facilitating seamless cross-border expansion regionally and globally.” Kalra also added, “Through CCB solutions, mid-sized clients can access global banking services that are on par with our large corporate clients, setting Citi apart from its competitors.”
“Thailand has long been a key destination for FDI and inbound capital. Now it’s time to pivot towards outbound expansion,” said Ms Kalra, adding the company recently assisted five Taiwanese companies in establishing ventures in Thailand.
With CCB spreading its wings to 95 different countries, it caters to medium-sized industries like digital technology, consumer retail, healthcare, and many more. Kalra said that with CCB’s extensive roots of global network, and personalized solutions, it can aid businesses and help them prosper at any given point of their growth curve.
Gunjan Kalra went on to emphasize the role of digitization in Citi’s expansion and spoke in length about how technology plays an important role in shaping the future of our world.