AVEDA, renowned for its plant-powered, high-performance beauty products, has made its debut in the U.S. Amazon Premium Beauty store, expanding its reach to consumers nationwide. This move brings AVEDA’s extensive range of vegan hair, skin, body, and lifestyle products to a broader audience through one of the country’s most trusted online beauty platforms.
Shane Wolf, President of AVEDA & Hair Care, commented on the launch: “With the launch of AVEDA in the U.S. Amazon Premium Beauty store, we’re not only introducing more people to the world of AVEDA but also highlighting our incredible network of salons. This new online experience gives a glimpse into our world of high performance, vegan hair care for all – from new innovations to iconic classics.”
Amazon shoppers can explore a wide selection of AVEDA’s best-selling lines, including Botanical Repair™ which focuses on bond building and repair, Invati Ultra Advanced™ designed for thinning hair concerns, and Be Curly Advanced™ which offers targeted care for curls, coils, and waves. The store also features AVEDA’s signature aroma collections such as Shampure™, Rosemary Mint, and Cherry Almond, alongside essential body care products like Hand Relief™ and styling tools including the Aveda Wooden Paddle Brush.
To support customers in recreating salon-quality looks at home, AVEDA’s Amazon Premium Beauty store includes an immersive Hair Care Guide. This educational resource, developed in collaboration with salon professionals from AVEDA’s network, offers videos, product highlights, and storytelling to enhance the consumer experience.
Since its founding in 1978 by hairstylist Horst Rechelbacher, AVEDA has been committed to caring for the planet. The brand is proudly vegan, Leaping Bunny Approved, and a certified B Corporation, actively raising awareness and funds for clean water initiatives worldwide. AVEDA combines modern scientific advances with the ancient art of Ayurveda to deliver holistic, ritual-based products and services that cater to both consumers and professionals.
This launch on Amazon underscores AVEDA’s mission to nurture the world through environmentally responsible beauty products and community engagement, making sustainable, high-quality hair and body care accessible to everyone across the United States.
ABOUT AVEDA
Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
A force of nature since 1978, AVEDA was founded by hair stylist Horst Rechelbacher with a mission to care for the world we live in. Crafted with care for people and planet, AVEDA creates vegan, plant-powered, high-performance products for hair, skin and body. AVEDA uses botanical technologies and green chemistry and combines the principles of modern science and the ancient art of Ayurvedic healing. AVEDA is Leaping Bunny approved by Cruelty Free International and a certified B Corporation, meeting high verified standards of social and environmental performance, transparency, and accountability. AVEDA products are available in more than 45 markets worldwide across freestanding stores, partner salons, specialty retailers and on AVEDA.com. For all hair types, for everyone.
About The Estée Lauder Companies
The Estée Lauder Companies (ELC) is a global leader in prestige beauty. We manufacture, market, and sell high-quality skin care, makeup, fragrance, and hair care products, and serve as a steward of consumer-beloved luxury and prestige brands globally. Driven by a spirit of creativity and innovation, and a desire to have a positive impact on our communities, we strive to create a world that is not just beautiful, but full of possibility.
