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Apparel Group unveils Qatar’s premier Forever New store

Women's Tabloid News Desk
Women's Tabloid News Desk

Apparel Group, the leading fashion powerhouse, joins forces with Forever New, the renowned global women’s brand, to inaugurate their inaugural store at Doha Festival City.

This milestone follows the triumphant debut of three Forever New outlets in Kuwait on November 9, 2023, and the establishment of 10 concessions within Debenhams stores across Saudi Arabia, Bahrain, Kuwait, Qatar, and the UAE, culminating in a total of 14 physical locations. Additionally, since December 2023, the brand has flourished online through its presence on 6th Street.

The launch of Forever New’s flagship store at Doha Festival City marks the brand’s advent in Qatar and its fourth establishment in the GCC, showcasing the robust partnership between Apparel Group and Forever New aimed at introducing and fortifying the brand’s footprint in the Middle East.

This expansion underscores the widespread acclaim received by Forever New’s fusion of contemporary sophistication, seasonal vogues, and feminine aesthetics, resonating deeply with the trend-conscious populace of the region.

The collaboration between Forever New and Apparel Group is poised for further growth, with ambitious plans to unveil 40 stores across the region by 2027. The next store inauguration is slated for Dubai Hills Mall, UAE. Moreover, preparations are underway for the launch of Forever New’s dedicated brand website within three months, followed by expansion onto various e-commerce platforms by the end of 2024.

Neeraj Teckchandani, CEO of Apparel Group, expressed his excitement about the latest launch, stating, “Our partnership with Forever New has been a journey of bringing global fashion to the doorsteps of the Middle East. The opening of the new flagship store in Doha Festival City is not just an expansion but a celebration of fashion, culture, and the endless possibilities that come with it.”

He added, “Our vision is to make every moment beautiful for our customers, and with each new store, we move closer to this goal. The response from our customers has been overwhelmingly positive, and we are excited for what the future holds. Together with Forever New, we are not just opening stores; we are weaving the fabric of a global fashion culture that is embraced locally.”

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