Allianz Trade in the Asia Pacific region has announced the appointment of Carolyn Cheang as its new Regional Marketing Director, effective February 1, 2024. Based in Singapore, Cheang will oversee marketing activities across twelve Asia Pacific locations, succeeding Tricia Koh, who has transitioned to the role of Commercial Director for Hong Kong, Taiwan, and South Korea.
Carolyn Cheang’s journey at Allianz Trade began in 2018 when she joined as a Marketing Manager for ASEAN countries. Over the years, she progressed to the role of Regional Marketing Manager in 2021, where she spearheaded marketing campaigns to drive business growth throughout the region.
With over 15 years of experience in sales and marketing, Carolyn Cheang brings a wealth of expertise to her new position. A graduate of Curtin University with a Bachelor of Commerce degree, Cheang’s deep understanding of market dynamics and strategic marketing management will be invaluable assets to Allianz Trade.
Commenting on Ms Cheang’s appointment, Shan Aboo, Regional Commercial Director for Asia Pacific, says, “We are thrilled to have Carolyn stepping into the role of Regional Marketing Director, bringing with her a wealth of experience garnered over her tenure with our company. The Asia Pacific region is a vibrant market with diverse consumer preferences and evolving business landscapes. I have full confidence in Carolyn’s capabilities and arsenal of skills to lead our marketing team and endeavours in this region, which has witnessed significant growth in recent years.”
Ms Cheang says, “I am humbled and enthusiastic about this appointment to elevate our marketing initiatives in this growing region. With more than two decades of marketing experience, I am committed to leveraging my skills and dedication to contribute to the continued success of Allianz Trade in the dynamic markets of Asia Pacific. Together with my experienced marketing team, I look forward to bringing impactful campaigns that will resonate with our diverse audience as we embark on our organisation’s next phase of growth.”