AGMC Geely, the authorised distributor of Geely Auto in Dubai and Sharjah, has teamed up with Medcare Hospitals & Medical Centres to launch a community-focused initiative for Pink October, marking Breast Cancer Awareness Month. The campaign aims to highlight the importance of early detection, regular screenings, and preventive healthcare among women across the UAE.
As part of the initiative, a fleet of Pink October-themed Geely cars will be seen across Dubai, designed to capture attention and spark conversations about breast cancer awareness. The campaign will also feature an educational session hosted at AGMC Geely’s Sheikh Zayed Road showroom, led by a Medcare specialist, focusing on prevention strategies, screening practices, and the importance of timely check-ups.
To encourage more women to undergo screenings, Medcare will offer exclusive vouchers at AGMC Geely showrooms in Dubai and Sharjah. These vouchers provide discounted access to essential diagnostic tests, aiming to make life-saving screenings more accessible to women in the community.
The collaboration will extend across multiple platforms, including social media, showroom displays, and digital campaigns, to reach a wider audience. One of the interactive highlights of the initiative is the “Spot the Pink Car” challenge, inviting the public to photograph the Pink October Geely cars, share them on Instagram Stories, tag @geely.uae and @medcare, and include the hashtag #MedcarexGeely. Each week throughout October, two winners will receive complimentary breast cancer screenings, encouraging public participation and further spreading awareness.
Speaking about the partnership, Dr Andreas Schaaf, Group Director of AlBatha Automotive Group, said: “As a responsible automotive brand, we believe our role goes beyond mobility. It’s about making a difference in the communities we serve. Through this collaboration with Medcare, we want to help raise awareness and make preventive healthcare more accessible to women across Dubai and Sharjah.”
Rania Roxana Akkela, Group Marketing Head at Medcare Hospitals and Medical Centres, added: “Every year, Medcare leads a major breast cancer awareness campaign because early education and screening are key to saving lives. Breast cancer is one of the most common cancers affecting women, yet it is highly treatable when detected early. Partnering with AGMC Geely allows us to extend our reach, connect with diverse communities, and spread this vital message more effectively. It is wonderful to see different industries take part in such health awareness initiatives, helping us make a greater impact together.”
The campaign will run throughout October, with Medcare promoting the initiative across its Instagram channels and hospital screens at Medcare Women & Children Hospital in Dubai and Medcare Hospital in Sharjah.
