The Abu Dhabi Businesswomen Council has partnered with Rotana Hotels Group to expand support for women entrepreneurs in Abu Dhabi. This collaboration introduces a variety of services, incentives, and exclusive offers tailored for Council members holding the “Mubdia” license.

Through exclusive offers, bundles, and discounts to Council members, the agreement aims to help women-owned and operated businesses and enterprises in Abu Dhabi. Additionally, it makes it easier for women-owned businesses within the Council to promote specialised services and local, artisanal, and creative products by utilising Rotana Hotels’ well-established reputation as a major hub for hospitality and tourism in the United Arab Emirates.

Her Excellency Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, highlighted the Council’s commitment to strengthening collaboration and forging strategic partnerships with both public and private sector entities. She said:

“The Council is dedicated to expanding opportunities for female entrepreneurs, fostering innovation, and supporting their business growth. Through strategic partnerships, we aim to introduce incentive programs and tailored initiatives that empower businesswomen to develop their ventures with a high level of creativity and innovation, ensuring their sustainable expansion both locally and internationally. This, in turn, contributes to enhancing Abu Dhabi’s position as a leading destination for business, investment, and entrepreneurship.”

Her Excellency went on to emphasise that these kinds of partnerships coordinate efforts to offer focused programs that motivate and give female entrepreneurs the resources they require to grow their companies.

Expressing her enthusiasm for the partnership, she added: “We are pleased to collaborate with Rotana Hotels Group, a distinguished leader in the hospitality and tourism sector, known for its commitment to excellence and community engagement. This partnership marks an important step towards enhancing the services offered to our members, reinforcing the ecosystem that supports women-led businesses in Abu Dhabi.”

Reem Al Qubaisi, founder of Yiss.add Business, remarked: “It is an honor to collaborate with Rotana Hotels. I truly appreciate their confidence in my business. This partnership reflects our shared commitment to excellence and innovation.”