The Bermuda Tourism Authority (BTA) has named Jan Hutton as its incoming Chief Executive Officer. She transitions to the position following her recent tenure as Chief Executive Officer of the Australian Tourism Data Warehouse (ATDW). The official appointment by the BTA board follows her career history working across destination planning, artificial intelligence developments and ecological growth practices.
Throughout her career, Ms Hutton has functioned as a consultant for public and private institutions internationally. Her previous regional operations span more than 20 years across the Middle East, Africa and Asia Pacific. She has held corporate positions including Managing Director at Ogilvy Group, Director at Nielsen Company, and Chief Marketing Officer roles at Deloitte Consulting, South African Tourism, Destination Gold Coast and Destination NSW. Her executive path has also involved roles at multinational firms including Salesforce, Barclays and BHP Group.
Industry acknowledgements given to Ms Hutton feature ‘Most Impactful Women Shaping Australian Travel & Tourism (2025)’, ‘Most Influential CEO in Tourism Strategy’ (2023), ‘Top 100 Global Travel Marketing Experts’ (Travelstart) and ‘Top 50 Brand Marketer’ (SKIFT). Her industry panel placements include the THRIVE 2030 ‘Reimagining the Visitor Economy’ group in Australia alongside a seat as Director on the GIFT (Griffith Institute for Tourism) Advisory Board.
Ms Hutton will officially assume her duties at the BTA on July 1. Acting CEO Erin Wright is set to return to her permanent position as Chief Operating Officer after the transition.
BTA Chairman William “Billy” Griffith welcomed the appointment, highlighting that Ms Hutton joins during key infrastructural shifts involving hotel logistics, air travel routes and commercial assets.
Mr Griffith added: “The BTA Board of Directors welcomes Ms. Hutton and looks forward to working with her for the ongoing advancement of our tourism product. She brings a wealth of experience in destination marketing, digital transformation, and visitor economy strategy across three continents. Her expertise will help drive the BTA mission of making Bermuda a premier destination for visitors. Ms. Hutton joins the BTA at a critical time when new significant foundations are being laid in our visitor economy — new hotel capacity, airlift development, and product investment. Her role is to make sure the marketing and commercial strategy is ready to capture and capitalise on what’s coming.”
The Chairman also thanked Erin Wright for providing operational stability, advancing regional collaborations and overseeing recent leadership recruitment tasks during her interim executive term.
Ms Hutton said: “I’m genuinely honoured to be joining the BTA, and I don’t take lightly the responsibility that comes with this role. Before I do anything else, I’m here to listen. The BTA team has been holding the line through a difficult period — they know this destination, they know this industry, and their perspective is essential. I’m coming in with eyes open.”
Ms Hutton concluded: “Bermuda is a rare destination — one with genuine emotional resonance, a loyal visitor base, and a proud tourism legacy. That legacy matters, and so does what comes next. Global destination marketing has entered the most transformative period any of us have seen — driven by AI, shifting traveller values, intensifying competition, and a fundamental reset in how people choose where to go and why. No destination gets a free pass through that. There is real work to be done. Bermuda competes in one of the world’s most demanding tourism corridors. We have to earn our place every time. I’m here to do that work, alongside the team, our industry partners, and the community who are at the heart of everything we do. This is a shared endeavour, and I’m proud to be part of it.”
