Mentorship as a Tool for Women’s Economic Empowerment – Dr. Omopeju Afanu

“Mentorship isn’t a shortcut—it’s a compass. It doesn’t hand you the map, but it makes sure you don’t journey alone.” — Dr. Omopeju Afanu

Dr. Omopeju Afanu, DBA (h.c.) CMP CMC ICP-ACC SAFePOPM SSM
Dr. Omopeju Afanu02
By
Dr. Omopeju Afanu

As women, we possess both vision and resilience—balancing enterprise-building with  societal expectations and often navigating our journeys in isolation. Yet behind every  thriving woman-led business is often a moment, a relationship, or a conversation that  unlocked the next level.  

We have long carried the dual weight of potential and barriers—visionaries building  enterprises, raising families, and transforming communities, often without the kind of  guidance that accelerates our path to sustainable success. In my journey as a mentor  and business transformation consultant, I’ve seen firsthand the power of mentorship  to close that gap. It is not just a relationship but a strategic and transformative tool for  women’s economic empowerment. 

My journey as a mentor 

Over the years, I have been privileged to mentor women across local and international  platforms including the Tony Elumelu Foundation Entrepreneurship ProgrammeWomen in Africa Mentoring Programme by Deloitte, IFC’s She Wins AfricaWIMBIZ, LEAP Africa, and FATE Foundation. More recently, I’ve extended this  impact through structured roles with Futurpreneur Canada and the LiftOff Black  Innovation Hub—two platforms actively working to shape the next generation of  resilient, innovation-led Black and minority women entrepreneurs. 

These are reflections of my personal commitment to walk alongside women as they  scale their businesses, navigate uncertainty, and define their unique paths to success.  I understand the risks, the sleepless nights, and the weight of decision-making that  come with entrepreneurship—because I’ve lived it and I’m still living it. 

In every mentoring engagement, whether guiding a founder through market entry  strategy or helping a young entrepreneur overcome mindset blocks or just helping a  seasoned entrepreneur find clarity, one truth remains: mentorship works. It reduces  failure cycles, accelerates clarity, and promotes confident decision-making. 

Why mentorship is essential for women entrepreneurs 

Mentorship is not about shortcuts—it’s about wisdom. It is about tapping into lived  experiences to avoid costly mistakes and to embrace opportunities earlier. Women  entrepreneurs often face structural and cultural limitations—limited access to funding,  lack of networks, and the emotional toll of carrying multiple responsibilities. A good  mentor helps untangle these knots. Mentorship is not charity—it’s catalytic. For women  navigating entrepreneurship, mentorship is not just helpful, it is essential. It offers: 

  • Experience on demand: A mentor helps you avoid common pitfalls based on  both their personal journey and from others within their network. 
  • Critical thinking and challenge: They help you evaluate ideas with objectivity  and rigour
  • Strategic access: Many business doors are unlocked not by funding alone, but  by wisdom and networks 

Women often face systemic and psychological barriers—underestimating our worth,  doubting our growth potential, or being excluded from influential spaces. Mentors help  bridge these gaps by providing perspective, accountability, and validation. 

Over the years as a mentor, I’ve seen women pivot from survival mode to strategic  growth within months of entering the right mentoring relationships. Mentorship gives  permission to dream boldly—and execute with discipline. 

Mentorship vs. Sponsorship: A subtle but significant difference 

While both are crucial, mentorship and sponsorship are not the same. A mentor advises you, challenges you, and walks beside you. A sponsor uses their influence to  open doors for you, often in rooms you may never enter on your own. 

Sponsorship is powerful—but mentorship lays the groundwork. A mentor helps  prepare you for the spotlight long before someone vouches for you in it. Without  mentorship, sponsorship can be premature. With it, opportunities become sustainable. 

How to find the right mentor 

You don’t wait for a mentor to find you—you position yourself to find one. 

  1. Be Clear About Your Needs: Are you seeking operational guidance,  leadership coaching, or industry-specific insight? 
  2. Engage Within Ecosystems: Leverage communities like Futurpreneur,  WIMBIZ, LinkedIn groups, or local accelerators that offer structured mentoring. 
  3. Reach Out Authentically: Mentorship is about relationship, not entitlement.  Demonstrate curiosity, commitment, and respect for the mentor’s time and  expertise. 

Mentors aren’t always high-profile public figures. Surprisingly, the most impactful  mentors could just be a few steps ahead of you—willing to share hard-learned lessons, offering steady encouragement through your seasons of growth and uncertainty. 

What to expect – and what not to 

Mentorship is a partnership—not a service. While mentors can provide insights,  introductions, and encouragement, they are not business coaches or miracle workers.  Respecting the boundaries of the relationship is critical. Healthy mentorship is built on  mutual respect, clear expectations, and shared accountability. It’s not a magic wand  or a one-size-fits-all relationship. 

Expect: 

  • Candid feedback, not sugarcoating 
  • Direction, not handholding 
  • Encouragement rooted in realism
  • Strategic introductions when appropriate 
  • Support, not dependency 

Do not expect: 

  • Free Consulting or Business funding 
  • Unlimited access or personal sacrifice 
  • Perfect answers to every challenge 
  • A one-size-fits-all approach 

Great mentees are action oriented. They listen, act, and report back. That feedback  loop is where transformation happens – from advice to results. 

Scaling women-led impact through mentorship 

Mentorship is one of the most underestimated accelerators for women’s economic  empowerment. It builds confidence, unlocks capital, and expands capacity. But it’s not  just about individual gain. When one woman rises, she creates a ripple effect. She  hires. She mentors. She uplifts others. 

As women, we don’t just need more capital—we need more community. Mentorship  bridges that gap. And I remain committed to supporting women across Africa and the  diaspora to grow ventures that outlive them. 

So, if you’re a woman on the rise—seek a mentor. If you’re seasoned—become one.  And if you’re reading this and wondering if mentorship really makes a difference—let  me assure you, it absolutely does. 

I acknowledge fellow mentors, aspiring mentees, and ecosystem builders who believe  in the power of shared experience. Together, we can build an economy where women  thrive—and bring others along as they rise.

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