Supergoop!, the skincare brand recognised for changing the way people approach sunscreen, has announced that Melis del Rey will take over as Chief Executive Officer and Board Director, effective December 8, 2025.
Ms. del Rey is widely known for her expertise in brand building, beauty technology innovation, and scaling businesses through strong retail partnerships. She brings over 20 years of experience in the global beauty and consumer products industry.
Her career spans leadership roles at major companies including Amazon and Procter & Gamble. Most recently, Ms. del Rey served as General Manager of Amazon U.S. Health and Beauty, where she transformed Amazon’s U.S. Beauty business. Under her direction, the division shifted from a replenishment-focused channel to a leading beauty destination, noted for immersive, innovative, and personalised shopping experiences.
Edgar Huber, Chairman of the Board at Supergoop!, said: “Melis is a dynamic and visionary leader with a proven track record of building global brands, strengthening retail partnerships, and delivering exceptional consumer experiences. Her innovative approach to brand building and deep expertise across beauty, e-commerce, and omnichannel strategy make her uniquely suited to lead Supergoop! into its next era of growth. On behalf of the Board, I want to thank Greg for his leadership during this transition period and for his continued contributions as a valued Board member.”
Gregory Polcer, who has been Interim CEO since May 2025, will support Ms. del Rey during the transition and continue to serve on the Supergoop! Board of Directors.
“Supergoop! is one of those rare brands that defines a category rather than simply participating in it,” said Ms. del Rey. “The brand’s commitment to innovation, education, and joyful sun protection has already transformed how people think about SPF. I’m thrilled to help accelerate that momentum — expanding our impact, deepening consumer connection, and bringing Supergoop!’s mission into more routines around the world.”
Mr. Polcer added: “It has been an honor to serve as Interim CEO during this important transition. Supergoop! is in a strong position, with a passionate team, a loyal consumer base, and a clear mission that continues to resonate globally. Melis is the right leader to take over the CEO role, and I look forward to all that Supergoop! will continue to achieve under her leadership.”
Ms. del Rey began her career in academia as an engineer and researcher, earning a Ph.D. in New Product Development & Engineering Design and a B.Eng. in Manufacturing Engineering and Operations Management from The University of Nottingham. She later spent over a decade at Procter & Gamble in marketing and sales leadership roles. For the past 11 years, she has scaled Amazon’s global Health and Beauty business and serves on the Board of Cosmetic Executive Women (CEW).
About Supergoop!
Supergoop! is the first protective skincare brand to put SPF at the forefront, making sunscreen a priority for everyone to stop the skin cancer epidemic and change the way the world thinks about sunscreen. Supergoop! creates highly innovative, feel-good products that make integrating SPF into everyday routines easy (and fun!) in order to inspire consumers to do the number one thing they can for their skin, wear SPF! For more information, visit www.supergoop.com.
