Merak Capital, a Saudi-based multi-strategy investment firm, has signed a partnership agreement with the Saudi 100 Brands programme, an initiative led by the Fashion Commission, to support the growth and global competitiveness of Saudi fashion brands. The collaboration is designed to advance Saudi Vision 2030’s ambitions by empowering creative industries and enabling sustainable development across the Kingdom’s emerging sectors.
As part of the agreement, Merak Capital and the Saudi 100 Brands programme will work together to identify, assess, and pursue investment opportunities that align with Merak’s innovation-driven approach. The partnership will also see the joint creation of market intelligence and analytical reports linking the fashion and investment industries, with a focus on digital transformation, technology integration, and e-commerce as essential drivers of growth.
Both organisations will additionally collaborate to help Saudi fashion labels take part in major fashion events, international roadshows, and digital showcases, aimed at enhancing their visibility, improving investor readiness, and expanding access to new markets.
The partnership reflects the Kingdom’s broader Vision 2030 strategy, which aims to position Saudi Arabia as a global hub for creativity and design by nurturing its cultural and entrepreneurial talent.
Burak Cakmak, CEO of the Fashion Commission, said: “Our collaboration with Merak Capital reflects a shared commitment to building a strong investment ecosystem for Saudi fashion. Together, we aim to equip local brands with the resources, expertise, and financial backing they need to compete confidently on the global stage.”
Abdullah Altamami, Founder & CEO of Merak Capital, added: “At Merak Capital, we believe the Saudi fashion industry holds immense potential to become a leading force in the global creative economy. Through this collaboration, we aim to bridge the gap between creativity and capital, enabling local brands to scale, innovate, and build digital-first businesses that redefine fashion and retail in the Kingdom.”
This partnership builds on Merak Capital’s expanding involvement in Saudi Arabia’s creative economy. It follows the firm’s recent collaboration with the Cultural Development Fund to launch the Kingdom’s first private equity fund dedicated to the fashion sector, a SAR 300 million (USD 80 million) initiative designed to invest across the fashion value chain. The fund targets e-commerce platforms, supply chain enablers, and technology-led brands driving innovation in retail.
Together, these initiatives mark a key step toward establishing a digitally enabled investment ecosystem that supports the long-term growth of Saudi fashion. By connecting capital with creativity, the partnership aims to boost the sector’s global competitiveness and highlight the Kingdom’s cultural identity and innovation on the international stage.
